Core Insights - The female-oriented gaming sector has seen limited product offerings compared to other genres, but successful titles generate significant buzz [1][4] - Notable games like "Love and Deep Space" and "World Beyond" launched simultaneously last year, attracting a large player base, with "Love and Deep Space" winning the "Best Mobile Game" award at the 2025 Cologne Game Show [1][4] - The market currently lacks new standout titles, with only a few games in testing phases, such as "Code: Bang Bang" and AI companion software "EVE" [4][8] Industry Overview - The female-oriented gaming market has not produced any phenomenon-level products in 2023, and no new games have officially launched this year [4] - Several independent titles have been released, but they do not match the production quality or market presence of long-operating mobile games [4][8] - Since the launch of "Love and Producer" in 2017, nearly 40 female-oriented games have been released, indicating a growing but volatile market [4][8] Game Lifecycle and Player Sentiment - Approximately half of the female-oriented games have either ceased operations or stopped updates, with many being developed by smaller studios [8][9] - Players express nostalgia and attachment to games that have been discontinued, often referring to them as "white moonlight," symbolizing cherished memories [8][9][27] - The emotional impact of game discontinuation is particularly strong in the female-oriented genre, which emphasizes emotional connection and companionship [27] Player Experiences - Players of discontinued games like "Yao Guang Lu" and "Shi Wu Yu" share their emotional journeys, highlighting the sense of loss and attachment to characters and storylines [9][15][16] - Some players have expressed disappointment over the abrupt cessation of their favorite games, feeling a sense of betrayal from the developers [27] - Despite the discontinuation of certain titles, players often continue to engage with existing games that provide a similar emotional experience, such as "Love and Deep Space" and "Light and Night" [27]

Core Insights - Xiaohongshu's recent foray into the ACG (Anime, Comic, and Game) community has not significantly altered the existing landscape, with core players still favoring platforms like Bilibili for in-depth content and Douyin for short videos [1][10] - The RED LAND event in Shanghai, strategically located near Bilibili's headquarters, symbolizes a new round of competition among internet platforms for the youth demographic [1][3] User and Strategic Drivers - Xiaohongshu's RED LAND marks its first large-scale offline event in the gaming and ACG sector, with a 175% increase in ACG content and a 168% rise in gaming content published on the platform over the past year [3][5] - The user demographic has shifted, with 50% of users being post-95s and 35% post-00s, predominantly female, aligning closely with the ACG audience [3][5] - The platform's rebranding from "Your Life Guide" to "Your Life Interest Community" reflects a strategic pivot towards interest-based social engagement, aiming to harness the spending potential of younger users [5][10] 2.5D User Engagement - The concept of 2.5D users, who integrate ACG interests into their daily lives, is crucial for Xiaohongshu's strategy in the ACG space [7][9] - The rise of "Guzi Economy" has facilitated the conversion of ACG enthusiasm into real-world consumption, contrasting with traditional core ACG communities [7][9] - Despite advantages in the otome game sector, Xiaohongshu struggles to attract hardcore gamers focused on in-depth content, indicating a limitation in its appeal to competitive gaming audiences [7][9] Competitive Landscape - The Chinese ACG industry is projected to reach a market size of 221.9 billion yuan in 2023, with the number of ACG users expected to grow from 210 million in 2017 to 526 million by 2025 [10][12] - Bilibili's established community culture and content ecosystem provide a more immersive ACG experience, while Xiaohongshu is still in the early stages of community expansion [12][13] - Other platforms like Douyin and Weibo are also targeting the youth demographic, leveraging their unique strengths to engage with ACG audiences [12][13] Future Challenges - Xiaohongshu's ability to convert the enthusiasm of 100,000 event participants into a sustainable community ecosystem will be critical for its success in the ACG sector [10][13] - The platform's current focus on brand exposure rather than deep partnerships with game developers may limit its long-term growth potential in the ACG market [12][13]

Core Viewpoint - The乙游 industry is currently facing a severe public relations crisis, primarily due to player dissatisfaction with pricing changes and discrepancies between promotional content and actual game performance [1][3][12] Group 1: Pricing Issues - NetEase's game "World Beyond" faced backlash after secretly increasing the price of a new card pool from 300 to 400 in-game currency without prior notice, leading to player outrage and demands for accountability [1][3] - The initial public relations response from "World Beyond" included compensation for players, but it was deemed insufficient, resulting in a collective halt in spending by players [3][8] Group 2: Game Performance Discrepancies - "Love and Deep Space" also encountered issues when players noticed discrepancies between the promotional video and the actual performance of a new card, leading to increased player frustration and demands for rectification [5][7] - A lawyer's letter was issued by a player group, highlighting false advertising regarding game mechanics and demanding reparations, yet the game developers chose to remain silent [7][12] Group 3: Emotional and Commercial Imbalance - The乙游 business model relies heavily on emotional connections with players, particularly female players who are willing to spend based on their emotional investment in characters [11][12] - The current crisis stems from a failure to maintain this emotional connection while attempting to maximize profits, resulting in a breakdown of trust between players and developers [12][13] Group 4: Industry Response and Future Implications - Both games have failed to adequately address player concerns, leading to heightened tensions and a potential long-term impact on player loyalty and spending behavior [8][12] - The resolution of this crisis may hinge on restoring emotional connections with players rather than merely addressing pricing or gameplay mechanics [12][13]

Core Viewpoint - The recent controversies surrounding gaming companies like NetEase and Tencent highlight the legal and ethical implications of user agreements, particularly regarding account ownership and data management, leading to significant player dissatisfaction and potential legal challenges [1][2]. Group 1: User Agreements and Rights - Many gaming companies, including NetEase and Tencent, assert that game account ownership belongs to the company, while players only have usage rights, causing confusion among players regarding their investments in the game [2]. - Legal experts indicate that clauses limiting player rights, such as account usage and data control, may be deemed invalid under the Civil Code and Consumer Rights Protection Law, especially if companies fail to notify players before account deletions or price changes [2]. Group 2: Company Practices and Player Reactions - Game companies implement these agreements to manage data storage costs and encourage player engagement, but this can lead to perceived "unfair terms" that prioritize company interests over consumer rights [1]. - Players have expressed outrage over sudden price increases and the loss of virtual assets without compensation, as seen in the case of the game "Zhenhun Street: Born to be King," where a player lost nearly 10,000 yuan in virtual assets after the game was shut down [1].

（文/观察者网 万肇生；编辑/张广凯） 目前已有玩家联名发律师函，相关话题7日登上微博热搜，相关讨论量达到2.4万。 据中国电子商会旗下消费者服务保障平台"消费保"统计，近一年来，来自网易《世界之外》和叠纸《恋 与深空》两款游戏玩家的投诉，占近一年来乙女游戏总投诉的九成。 | 序号 | 游戏名称 | 品 | | --- | --- | --- | | 1 | 世界之外 | 66. 23% | | 2 | 恋与深空 | 23. 94% | | 3 | 恋与制作人 | 6.10% | | র্ব | 如善 | 1.66% | | 5 | 光与夜之恋 | 1.23% | | 6 | 未定事件簿 | 0. 47% | | 7 | 时空中的绘旅人 | 0. 37% | | | | 来源:消费保数据研究院 | 仅7月29日至7月31日短短3日内，《恋与深空》玩家投诉量累计超1500条，众多投诉案例均指向游戏最 新活动"沈星回·暗蚀国王"。 玩家钟女士（化名）在投诉中就表示："我观看（新卡池）PV技能前瞻展示，加之活动前叠纸四处广告 宣传超强战斗力，让我毫不怀疑地氪金购买礼包。因此我在7月25-至26日期间共花费1461元 ...

Core Viewpoint - NetEase is facing significant backlash from players due to a series of controversial decisions, particularly related to the pricing strategy of its game "World Beyond," which has led to widespread dissatisfaction and calls for boycotts [2][6][8]. Group 1: Pricing Controversy - The price increase for the new card pool in "World Beyond" from 300 diamonds to 400 diamonds represents a 33% hike, which was not communicated to players through official channels [6][7]. - Players have reported a total of 3,251 complaints regarding "World Beyond," with a total claim amount exceeding 5.78 million yuan within a short period [8]. - The backlash has been exacerbated by controversial user agreement terms that players feel infringe on their rights, such as account deletion after a year of inactivity [7]. Group 2: Public Relations Missteps - NetEase's attempts to address the situation through social media responses have backfired, leading to increased public outrage and trending topics mocking the company's approach [11][12]. - The company's statement that "wanting to make money" is a straightforward admission of its commercial intentions, which has alienated its core user base [22][25]. Group 3: Financial Pressures - The revenue pressure on "World Beyond" is evident, with estimates suggesting that its highest daily iOS revenue has dropped significantly from over 1.5 million dollars in 2024 to around 50,000 dollars in 2025 [18][19]. - NetEase's gaming business constitutes nearly 80% of its overall revenue, but growth has slowed considerably, necessitating a reevaluation of its business strategies [21]. Group 4: Emotional Disconnect - The essence of "World Beyond" as an otome game relies on emotional engagement, and players expect a deep connection rather than a purely commercial interaction [23][24]. - The company's failure to maintain this emotional connection has led to a significant erosion of trust among players, who feel exploited rather than valued [36][37]. Group 5: Industry-Wide Implications - The issues faced by "World Beyond" are reflective of broader challenges within the otome game sector, where companies often prioritize profit over the emotional bonds with players [30][34]. - The recent controversies highlight a misunderstanding among developers regarding the importance of emotional narratives in justifying player spending [35].

Core Insights - The launch of the new card pool "King of Summoning" for the mobile game "World Beyond" on July 23, 2025, led to significant player backlash due to an unexpected price increase from 300 to 400 yellow diamonds per draw, representing a 33.33% increase without prior notice [1][6][21] - Following the price change, daily revenue plummeted from $57,000 on July 24 to $22,800 on July 25, and further declined to $2,500 by August 4, marking a 95.6% drop [2][4] - The game's ranking on the iOS bestseller list fell sharply from 19th to 195th within two weeks, indicating a loss of player interest and trust [4][11] Revenue Impact - The initial revenue spike on July 24 was short-lived, as players began to withdraw from spending after the price increase and inadequate compensation from the developers [2][11] - The game's revenue trajectory showed a consistent decline post-launch, highlighting the negative impact of the pricing strategy on player spending behavior [2][11] Player Sentiment - Players expressed feelings of betrayal and dissatisfaction, leading to a collective decision to halt spending until further clarification from the developers [7][9] - The initial optimism among players quickly turned to frustration after the developers' inadequate compensation offer of only five draws, which was perceived as insufficient [9][11] Developer Response - The developers' communication strategy was criticized for being slow and ineffective, failing to address player concerns promptly [16][18] - Subsequent announcements from the developers, particularly the blunt statement "want to make money," further alienated players and led to a decline in trust [21][30] Market Position - Despite being a top performer in the female-oriented gaming sector, "World Beyond" faces challenges in maintaining its position due to its pricing strategy and player dissatisfaction [26][24] - The game has a lower average revenue per daily active user (ARPDAU) compared to competitors, indicating a reliance on light-spending players rather than high-value transactions [26][30] Future Considerations - The developers need to reassess their pricing strategies and communication approaches to rebuild player trust and enhance engagement [30][32] - The situation highlights the importance of balancing monetization efforts with player satisfaction in the competitive gaming market [32]

Core Viewpoint - The controversy surrounding the price increase of the "Summon King" card pool in the game "Beyond the World" has led to significant player dissatisfaction, with accusations of a lack of communication from the developers regarding the changes [2][5][12]. Pricing Changes - The cost to draw a card in the "Summon King" pool increased from 300 to 400 yellow diamonds, representing a 33% increase without prior notification to players [3][5][11]. - In contrast, another card pool, "Lingjiangxian," maintained its price at 300 yellow diamonds per draw, highlighting the abrupt nature of the price change [3][5]. Player Reactions - Players expressed their frustration on community platforms, labeling the game as "money-grabbing" and criticizing the lack of transparency from the developers [5][11]. - Despite an official apology and a small compensation of three "Summon King" space fragments, players felt the response was inadequate, with many choosing to stop spending money on the game [7][12]. Game Mechanics and Monetization - The game relies heavily on a gacha system, where players spend money to obtain cards of varying rarity, with the new pricing structure altering the perceived value and return on investment for players [8][11]. - Players typically earn yellow diamonds through daily and weekly tasks, with a maximum of 1,270 yellow diamonds obtainable weekly, which translates to only a few draws under the new pricing [8][9]. Revenue Context - "Beyond the World" has seen significant revenue pressures, with estimates suggesting that daily iOS revenue could reach up to $1.5 million in 2024, indicating a strong financial incentive for the developers to increase monetization strategies [15][18]. - The game has been successful in the market, previously ranking high on iOS download and revenue charts, but the recent controversies may impact its long-term player retention and revenue generation [14][15]. Industry Implications - The incident reflects broader trends in the mobile gaming industry, particularly in the "乙游" (乙女游戏) genre, where emotional engagement and monetization strategies often clash, leading to player backlash [12][14]. - Developers are advised to conduct thorough market research before implementing significant changes to core monetization mechanics to avoid alienating their player base [18].

Group 1 - Li Xiang, CEO of Li Auto, reflects on being ousted by a trusted partner during a financial crisis at Autohome in 2008, ultimately choosing reconciliation over resentment [4][5][6] - Li Xiang emphasizes the importance of understanding others' perspectives to avoid self-harm and achieve personal peace [5][6] Group 2 - Former Vice President of Product at Haomo.ai, Cai Na, has joined Momenta, bringing valuable experience from her previous roles [9][10] - Momenta aims to achieve profitability by 2026 and is involved in various autonomous driving projects [10] Group 3 - Li Auto's new electric SUV, the Li i8, has undergone rigorous safety testing, showcasing its structural integrity during crash tests [11] - Controversy arose when the truck used in the testing was identified as a Chenglong truck, leading to safety concerns and legal responses from the truck manufacturer [11] Group 4 - Alibaba has adjusted its stock vesting schedule for new employees to 15%, 25%, 30%, and 30% over four years, effective from April 1, 2024 [14][15] - This change aims to provide more immediate stock benefits to employees compared to the previous vesting schedule [14][15] Group 5 - ByteDance's AI programming tool, Trae, has been accused of unauthorized data collection, prompting concerns over user privacy [16][17] - ByteDance responded by stating that data collection practices are in line with industry standards and do not involve personal identification [17] Group 6 - Xiaomi's new end-to-end driving assistance system for its SU7 series has been launched, with a reminder that it is not equivalent to full autonomous driving [13] - The system has seen significant improvements in highway scenarios, but users are urged to remain attentive while driving [13] Group 7 - Stellantis reported a net loss of €2.3 billion in the first half of the year, with a 13% decline in net revenue compared to the previous year [35][36] - The company faces challenges in various markets, including China and India, and plans to launch several new models by the end of the year [36][37] Group 8 - Samsung is reconsidering a $7 billion investment in advanced packaging production in Texas, driven by demand for advanced process chips [44] - This move aligns with the growing need for localized chip production in the U.S. market, particularly for companies like Tesla [44]

Core Viewpoint - The core issue is the lack of transparency and communication from the game "World Beyond" regarding price increases, leading to player outrage and a loss of trust in the company [8][10][16]. Summary by Sections Price Increase Incident - On July 23, 2025, "World Beyond" introduced a new card pool "Summon King" with a price increase from 300 to 400 Shi Zhi Hua per draw, a 33% hike without prior notice [9]. - Players expressed shock and anger at the sudden price change, feeling disrespected and likening the situation to a "sudden attack" [10]. Player Reactions and Complaints - Following the price increase, players filed complaints on platforms like Black Cat Complaints, alleging violations of consumer rights and lack of price transparency [10]. - The company acknowledged the oversight in communication but did not revert the price, further aggravating player dissatisfaction [11]. Company Response and Communication - The company eventually lowered the card pool price back to 300 Shi Zhi Hua and issued compensation in the form of summon tickets, promising better communication in the future [11]. - Despite attempts to clarify their intentions in subsequent announcements, players felt the company's messages were insincere and focused too much on profit [12][13]. Trust and Long-term Implications - The series of missteps has eroded player trust, which is crucial for long-term engagement in content-driven games [16][17]. - The company must consider the impact of its decisions on player trust rather than solely focusing on short-term revenue [17]. Future Outlook - The effectiveness of the company's efforts to address player concerns remains uncertain, as it ultimately depends on whether players are willing to accept the company's explanations and continue their support [21].