源头工厂+产品订货会

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中国文具“出海记” —— 从义乌到海外的创意之旅
Xin Hua Wang· 2025-09-11 09:42
Core Insights - The back-to-school season has led to a surge in demand for stationery products, making them a hot-selling item in recent times [1] - Chinese stationery products, particularly from Yiwu, are gaining popularity overseas, with exports reaching 410 million yuan from January to July this year, marking a 12.3% increase [3] - Yiwu hosts over 3,000 stationery and cultural enterprises, covering four main sectors: traditional stationery, creative and trendy stationery, office supplies, and student products [5] Industry Trends - Yiwu's stationery companies are shifting from traditional export methods to a new model that involves recruiting overseas agents, utilizing a "source factory + product ordering meeting" approach, which is characterized by low costs, high efficiency, and replicability [5] - The transition of Chinese stationery enterprises from "OEM production" to "design-led" initiatives is evident, as they focus on creating stationery IP and exploring innovative business models [7]
义乌,又一品类火了!全球下单
Sou Hu Cai Jing· 2025-09-01 07:43
Core Insights - The export of stationery products from Yiwu, Zhejiang, has seen significant growth, with a reported export value of 410 million yuan from January to July this year, marking a 12.3% increase [1] Group 1: Export Growth and Market Expansion - Yiwu's stationery products are gaining popularity overseas, particularly in Thailand, where a product ordering event attracted over 200 wholesalers [1][11] - The new model of "source factory + product ordering meeting" allows Yiwu's local stationery companies to recruit overseas agents, providing low-cost, high-efficiency, and replicable advantages [11] - The success of the recent ordering event may lead to future expansions into markets in the Philippines, Vietnam, Europe, and South America [13] Group 2: Local Business Dynamics - There are over 3,000 stationery and cultural product enterprises in Yiwu, covering traditional stationery, creative and trendy stationery, and office and student supplies [11] - A stationery production company in Yiwu is experiencing rapid growth in foreign trade orders, with workers working overtime to meet the demand for orders from Southeast Asia, the Middle East, Europe, and the United States [15][17] - The company is fully committed to fulfilling domestic back-to-school season orders while also managing foreign trade orders extending into October [17] Group 3: Buyer Perspectives - Thai buyers express satisfaction with the quality and design of Chinese products, noting their appeal and usability [3] - A procurement specialist from Thailand's chain stores actively engaged with exhibitors, adding over 20 suppliers on social media within two hours [5] - The potential for significant revenue growth in Thailand is highlighted, with expectations of doubling or tripling sales through deep cooperation with suppliers [9][11]