Core Insights - The summer travel demand in 2023 is strong, with significant growth in orders for flights, hotels, car rentals, and local activities, showing a 9.9% increase in average order value compared to last year [1][6][10] - There is a notable trend towards quality travel experiences, with an increase in student and family travelers, leading to a rise in cultural and entertainment experiences during trips [1][10] Travel Trends - Long-distance travel has gained a larger share this summer, with destinations like Xinjiang, Inner Mongolia, Yunnan, Liaoning, and Ningxia showing leading growth rates [6] - Popular travel destinations include major cities such as Shanghai, Beijing, Hangzhou, Chengdu, Guangzhou, Shenzhen, Chongqing, Nanjing, Xi'an, and Wuhan [6] - Certain regions like Xinjiang, Yunnan, and Jiangxi have seen travel order volumes nearly double compared to last year [6] Event-Driven Travel - There is a strong trend of traveling in conjunction with events, such as concerts and exhibitions, with significant increases in hotel and attraction searches around these events [6] - For instance, searches around the venue for the "时代少年团" concert surged over 7 times after ticket sales began [6] Family and Theme Park Preferences - Theme parks remain a favorite for family travelers, with popular destinations including Shanghai Disneyland, Beijing Universal Resort, and Hong Kong Disneyland [7] - Innovative experiences, such as NPC interactions in parks, have led to a threefold increase in search interest for certain parks like XuZhou Park [7] Cultural and Scenic Attractions - Traditional towns and cultural sites have also performed well, with places like Zhejiang Jiaxing and Guangdong Jiangmen seeing order volumes double compared to last year [10] - Popular activities include night tours and cultural performances, indicating a shift towards immersive experiences [10] International Travel - Popular international destinations include Japan, South Korea, Hong Kong, Malaysia, Thailand, and the United States, with long-haul destinations like Iceland and Greece seeing over 50% growth [14] - In Shandong, customized travel orders have increased by over 10 times compared to last year, with local attractions like Mount Tai and Qingdao being particularly popular [14] Price Trends - As the summer season approaches its end, there are significant price drops for flights and hotels to popular destinations, making it an attractive time for last-minute travelers [14]

Core Insights - The travel demand during the summer of 2023 is strong, with significant growth in orders for flights, hotels, car rentals, and local activities, reflecting a 9.9% year-on-year increase in average order value [1][3]. Group 1: Travel Trends - Long-distance travel has increased, with destinations like Xinjiang, Inner Mongolia, Yunnan, Liaoning, and Ningxia showing leading growth rates [3]. - Popular travel destinations include Shanghai, Beijing, Hangzhou, Chengdu, and Guangzhou, with certain locations like Xinjiang Zhaosu and Yunnan Nujiang experiencing nearly double the order volume compared to last year [3]. Group 2: Event-Driven Travel - There is a notable trend of traveling to events, such as concerts and exhibitions, with significant increases in hotel and attraction searches around venues during events like ChinaJoy2025 and various concerts [3][4]. - For instance, searches for hotels near the venue of the Times Youth Team concert surged over seven times after ticket sales began [3]. Group 3: Family and Theme Park Preferences - Theme parks remain a favorite for families, with Shanghai Disneyland, Beijing Universal Resort, and other major parks being highly sought after [4]. - Innovative experiences, such as NPC interactions in parks like Xuzhou Park, have led to a threefold increase in search interest during these events [4]. Group 4: Student Travel Dynamics - The student demographic is increasingly active in travel, with a rise in travel participation among students, although the trend of "special forces" style travel among university students has declined, indicating a shift towards higher quality and more immersive travel experiences [4]. Group 5: International Travel Growth - Popular international destinations include Japan, South Korea, Hong Kong, Malaysia, Thailand, Singapore, the USA, Vietnam, France, and Indonesia, with long-haul destinations like Iceland, Austria, Switzerland, Tanzania, and Greece seeing over 50% year-on-year growth [4]. Group 6: AI Travel Planning - The launch of the AI travel planning tool by the company has gained traction, with more users utilizing AI for travel planning and making purchases based on AI recommendations [5].