演出服行业发展

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研判2025!中国演出服行业发展背景、市场现状及未来发展展望分析:受益于演出活动增加,演出服市场规模保持增长态势[图]
Chan Ye Xin Xi Wang· 2025-05-28 01:25
Group 1 - The performance costume industry is significantly influenced by the performance market, which has seen substantial growth in China since the 21st century, leading to a leap from quantitative to qualitative changes in the industry [1][4][11] - The overall economic scale of the national performance market is projected to reach 79.629 billion yuan in 2024, with a year-on-year growth of 7.6%, marking a historical high [4][11] - The performance costume market is expected to maintain a growth trend, with a market size of approximately 12.3 billion yuan in 2024, driven by the recovery of the performance market and increasing demand for high-quality costumes [11][17] Group 2 - The main source of revenue for the performance market comes from ticket sales, which are expected to generate 57.954 billion yuan in 2024, reflecting a year-on-year increase of 15.4% [6] - The industry is characterized by low entry barriers, with numerous small and medium-sized enterprises leading to relatively weak competitiveness and low market concentration [15] - The largest production base for performance costumes is located in Caoxian, which accounts for 70% of the national market share, with over 3,000 processing enterprises [13][15] Group 3 - The future of the performance costume industry looks promising, with advancements in technology such as 3D printing and virtual reality enhancing production efficiency and creativity [17] - The continuous prosperity of the cultural and entertainment industry, along with rising consumer demand, is expected to create more opportunities for the performance costume market [17] - Government policies aimed at supporting the cultural industry will positively impact the performance costume sector, fostering collaborative development across the industry chain [17]