从依赖劳务输出的传统农业县，到以农村电商为引擎的新型县 域 ， 曹 县 的 转 型 ， 不 过 用 了 十 几 年 时 间 ， 而 一 切 仅 始 于 一 根"网线"。 作者： 刘亚宁 封图：本报资料室 在凭借汉服出圈之前，曹县曾长期"躺"在山东省脱贫任务最重的县域名单里。 这个位于鲁豫两省交界处的人口第一大县，也是劳动力资源第一大县，其经济增长的希望一度并非源于本土产业，而是系于成千上万的外出务工者。 据《齐鲁晚报》2006年的一篇报道称，2005年曹县输出农村劳动力20万，平均每人每月务工收入只有700元至800元，全年的劳务收入达17亿元，占当 年曹县GDP总值（56.5亿元）的30%左右。《菏泽统计年鉴》显示，同年曹县人均地区生产总值为3941元，在菏泽9个县区中排名垫底。 曹县下辖807个行政村，和大多数鲁西南地区的乡村一样，这里曾经交通落后，缺乏像样的道路。曹县电商办主任张龙飞回忆道，那时县里的干部去大 集镇检查工作，若遇乌云密布，就必须抓紧赶路，否则泥泞的土路会让车辆寸步难行。 谁曾想，当年那个雨天难行的大集镇，日后却成为曹县电商的起点。 如今，曹县的大集镇与安蔡楼镇的行政村几乎全民从事电商，这 ...

（原标题：曹县的"逆袭"，从一根网线开始 | 丰收新图景） 在凭借汉服出圈之前，曹县曾长期"躺"在山东省脱贫任务最重的县域名单里。 这个位于鲁豫两省交界处的人口第一大县，也是劳动力资源第一大县，其经济增长的希望一度并非源于 本土产业，而是系于成千上万的外出务工者。 据《齐鲁晚报》2006年的一篇报道称，2005年曹县输出农村劳动力20万，平均每人每月务工收入只有 700元至800元，全年的劳务收入达17亿元，占当年曹县GDP总值（56.5亿元）的30%左右。《菏泽统计 年鉴》显示，同年曹县人均地区生产总值为3941元，在菏泽9个县区中排名垫底。 曹县下辖807个行政村，和大多数鲁西南地区的乡村一样，这里曾经交通落后，缺乏像样的道路。曹县 电商办主任张龙飞回忆道，那时县里的干部去大集镇检查工作，若遇乌云密布，就必须抓紧赶路，否则 泥泞的土路会让车辆寸步难行。 谁曾想，当年那个雨天难行的大集镇，日后却成为曹县电商的起点。如今，曹县的大集镇与安蔡楼镇的 行政村几乎全民从事电商，这两个镇也是全国闻名的"淘宝村"全覆盖的"双子星"。 从依赖劳务输出的传统农业县，到以农村电商为引擎的新型县域，曹县的转型，不过用了十几年时 ...

Group 1 - The event, organized by the China International E-commerce Center, aims to discover and promote rural e-commerce leaders and exemplary cases, aligning with the national rural revitalization strategy [1][12] - Over 400 rural e-commerce practitioners participated in the competition, with 30 top finalists competing in the national finals held in Caoxian, Shandong [1][4] - The competition focused on brand building and innovative marketing models for agricultural products, showcasing the vitality and innovative application of new technologies and ideas in rural areas [4][12] Group 2 - The competition adopted an "incentive training" model to cultivate a new generation of rural e-commerce talents who are practical and capable of teaching others, addressing the talent shortage in rural e-commerce [12] - Caoxian is recognized as a leading county in rural e-commerce, with a focus on developing a comprehensive industrial chain including Hanfu, crafts, and pet products, boasting 21 Taobao towns and 181 Taobao villages [16] - The award ceremony will take place on August 21, during the "E-commerce Empowerment, Linking Rural Areas" event, where winners will serve as role models for rural industry upgrades [16]

Group 1 - The core viewpoint of the articles highlights the dedication of Han Rensheng, a 75-year-old retired party member, who has revitalized traditional folk arts in his village through the "Sunset Red Art Troupe" [1][2] - Han Rensheng has been instrumental in preserving local cultural heritage, particularly bamboo horse and "three blows and three beats" folk arts, which were at risk of disappearing [1] - The "Sunset Red Art Troupe" not only performs during traditional festivals but also engages with the community by performing for left-behind elderly individuals, showcasing the importance of cultural transmission and community service [2] Group 2 - The troupe has gained popularity among villagers and has won a gold medal in the county's village song competition, indicating its success in cultural promotion [1] - Han Rensheng's commitment to the arts and community service reflects the values of the Communist Party, emphasizing the role of party members in serving the public [2] - Despite relocating to the county seat, Han continues to return weekly to the village for rehearsals, demonstrating his dedication to his roots and the cultural activities in his hometown [2]

Group 1 - The performance costume industry is significantly influenced by the performance market, which has seen substantial growth in China since the 21st century, leading to a leap from quantitative to qualitative changes in the industry [1][4][11] - The overall economic scale of the national performance market is projected to reach 79.629 billion yuan in 2024, with a year-on-year growth of 7.6%, marking a historical high [4][11] - The performance costume market is expected to maintain a growth trend, with a market size of approximately 12.3 billion yuan in 2024, driven by the recovery of the performance market and increasing demand for high-quality costumes [11][17] Group 2 - The main source of revenue for the performance market comes from ticket sales, which are expected to generate 57.954 billion yuan in 2024, reflecting a year-on-year increase of 15.4% [6] - The industry is characterized by low entry barriers, with numerous small and medium-sized enterprises leading to relatively weak competitiveness and low market concentration [15] - The largest production base for performance costumes is located in Caoxian, which accounts for 70% of the national market share, with over 3,000 processing enterprises [13][15] Group 3 - The future of the performance costume industry looks promising, with advancements in technology such as 3D printing and virtual reality enhancing production efficiency and creativity [17] - The continuous prosperity of the cultural and entertainment industry, along with rising consumer demand, is expected to create more opportunities for the performance costume market [17] - Government policies aimed at supporting the cultural industry will positively impact the performance costume sector, fostering collaborative development across the industry chain [17]

Core Viewpoint - The incident involving Shenyang Liaomei Vocational School students returning performance costumes has sparked widespread discussion about the implications of the "seven-day no-reason return" policy in e-commerce, highlighting the conflict between consumer rights and business integrity [3][4]. Summary by Relevant Sections Incident Overview - A Shandong e-commerce store owner reported that students from Shenyang Liaomei Vocational School collectively returned clothes purchased online after a sports event, citing "quality issues," which led to the store being shut down and incurred losses of approximately 80,000 yuan [3]. E-commerce Return Policy Issues - The incident has raised questions about the practical application of the "seven-day no-reason return" policy, which some consumers have misinterpreted as a license for arbitrary returns, leading to unethical behaviors such as "trying on" items and returning them [3][4]. - The upcoming implementation of the "After-sales Service No-reason Return Service Specification" on May 1, 2025, aims to clarify return policies, specifying that certain categories of goods, such as customized and perishable items, are not eligible for returns [3][4]. Regulatory Changes - The new regulations emphasize the principle of "equal rights and obligations," allowing consumers a seven-day cooling-off period while ensuring that "no reason" does not equate to "no boundaries" [4]. - The regulations will enforce stricter conditions for returns, requiring items to be in perfect condition and allowing merchants to refuse returns for items that have depreciated in value after being opened [4]. Industry Impact - The rising trend of returns, especially those with signs of use, poses significant challenges to supply chains and logistics, leading to increased costs and operational complexities for e-commerce businesses [14]. - Recent adjustments to the "refund only" policy by various e-commerce platforms indicate a shift towards allowing merchants to negotiate directly with consumers regarding refunds, rather than the platform intervening [15]. Future Directions - The industry is encouraged to leverage big data and AI technologies to establish a more robust consumer return credit system, aiming to reduce unreasonable returns and promote a healthier e-commerce environment [16]. - Recommendations include enhancing product transparency through advanced technologies and fostering a culture of integrity among consumers, with platforms incentivizing honest behavior while penalizing fraudulent activities [16].