Group 1 - The core issue is the crackdown on fake promotions in live streaming, with Douyin e-commerce revoking the selling permissions of 37,000 influencers and expelling 1,778 violating merchants since May 2023 [1][2] - The crackdown reveals absurdities in the live streaming industry, where exaggerated claims about products have been rampant, such as calling ordinary peanuts "giant" and T-shirts "quantum anti-cancer" [1][4] - The industry is undergoing a "de-bubbling" phase, with platforms like Kuaishou and Taobao also taking action against violations, indicating a shift towards more responsible practices [4][5] Group 2 - The actions taken by Douyin are seen as a self-correction within the e-commerce ecosystem, aiming to restore consumer confidence amid high rates of counterfeit goods and returns [1][2] - There is a growing consumer backlash against exaggerated performances in live streaming, with over 40% of users likely to leave a stream due to "overacting" [4][5] - The essence of commerce is highlighted as value exchange rather than mere performance, suggesting that genuine product research and integrity will prevail in the long term [5][6]