Core Insights - The LEGO product Icons 10375 Toothless set is set to be released on July 1, 2023, with a retail price of 629 yuan, but it is already being pre-sold in the second-hand market at prices significantly lower than the official price, indicating a shift in market dynamics [3][4][6] - The average price of LEGO products in the second-hand market has shown a downward trend over the past six months, with seasonal factors contributing to price drops, particularly in May [4][6][7] - The decline in second-hand prices is attributed to various factors, including increased competition from other collectible toys and the availability of discounted new products from official retailers [7][8] Market Dynamics - Pre-sale prices for the Icons 10375 set on platforms like Xianyu range from 419 to 629 yuan, with most sellers offering prices below the official retail price [4][6] - Previously high-demand limited edition LEGO sets are now available at or below their original prices in the second-hand market, indicating a significant change in consumer sentiment and market conditions [6][7] - The rise of alternative collectible products, such as blind boxes and plush toys, has diverted consumer interest away from LEGO, impacting its perceived value as a collectible investment [7][8] Consumer Behavior - Consumers have expressed concerns about the value retention of LEGO products, with some reporting significant price drops in the second-hand market compared to their original purchase prices [6][7] - The perception of LEGO as a collectible investment is being challenged, as many products that were once considered rare are now readily available at lower prices [7][8] - The presence of counterfeit products in the second-hand market is also affecting consumer confidence in purchasing LEGO items at lower prices [6][7]