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大量补货后,Labubu二手价格遭腰斩!
第一财经· 2025-06-19 10:19
Core Viewpoint - The recent restock of Labubu 3.0 series by Pop Mart has led to a decrease in scarcity and a subsequent drop in secondary market prices, impacting the company's stock performance significantly [1][2]. Group 1: Product Restock and Consumer Response - On June 18, Pop Mart restocked the Labubu 3.0 series, which received high demand from consumers, leading to system overloads during the purchasing process [1]. - The pre-sale period for Labubu 3.0 extends until September 22, indicating a potential three-month wait for consumers [1]. - Pop Mart has optimized the sales process to enhance consumer experience and mitigate negative behaviors affecting genuine fans [1]. Group 2: Secondary Market Dynamics - Following the restock, the price of Labubu 3.0 in the secondary market dropped significantly, with prices ranging from 600 to 900 yuan, down from 1100 to 1500 yuan prior to the restock [2]. - The price decline is attributed to the reduced scarcity of the product, with some sellers indicating they may keep unsold items for personal use [2]. - The trading platform Qianshao reported a recent spike in Labubu 3.0 prices, peaking on June 16 before experiencing a downturn [2]. Group 3: Stock Market Impact - As of June 19, Pop Mart's stock price fell over 5%, following a period of significant growth where the stock had increased by 100% from March to mid-June [2]. - Since the beginning of 2024, Pop Mart's stock has surged over 11 times, indicating a volatile market response to product availability and consumer demand [2].