Core Insights - The "WHY SO SERIOUS" series of blind boxes launched by Pop Mart for Halloween sold out within minutes online, indicating high demand and popularity [1] - The series features popular characters from various IPs under Pop Mart, including LABUBU, DIMOO, and MOLLY, with individual blind boxes priced at 159 yuan and a full box at 1272 yuan [1] - The resale prices for certain characters have surged significantly, with some items experiencing premiums of up to 13.4 times their original price [1][2] Pricing and Resale Insights - The LABUBU-based "Moon Shadow Mask" reached a peak resale price of 2289 yuan, a 13.4 times increase from its original price [1] - The small hidden "Bubble Gum" based on the Star Person character had a resale price of 1569 yuan, reflecting a 9 times premium [1] - Other popular items in the series also saw substantial price increases, with premiums ranging from 2.8 to 7.2 times their original prices [1] - In comparison, the previous "Delicious Moments Series" featuring Star Person had even higher premiums, with some items reaching a 14.7 times increase [2] Market Performance - As of October 10, Pop Mart's stock price was reported at 260.8 HKD per share, reflecting a slight decline of 0.61% [4] - The upcoming LABUBU-themed products for Halloween 2024 have already generated interest, with initial prices rising from 159 yuan to 783 yuan, indicating a 3.1 times premium [2][3]

Group 1 - The new product "Starry People Delicious Moment Series - Freshly Baked Cookie Plush Keychain Blind Box" from Pop Mart (09992.HK) is highly sought after before its official release on September 29 [1][4] - The hidden variant "Bear Cookie" has seen its highest transaction price rise from 59 yuan to 929 yuan, representing a premium rate of nearly 15 times [1] - The individual blind box price increased from 59 yuan to 249 yuan, while the complete box price rose from 354 yuan to 1499 yuan, both showing a premium rate exceeding 3.2 times [1] Group 2 - The "Starry People Delicious Moment Series" figures are also popular, with a set of 12 plus one hidden variant priced originally at 828 yuan, now trading at 1055 yuan, indicating a 27% premium [4] - The series was created by artist Da Xin, and the characters represent stories of courage, longing, and love [4]