营销观察 11月26日，迪士尼超人气动画电影《疯狂动物城 2》正式上映。根据猫眼专业版，截至发稿，上映首日国 内票房达到1.74亿，全球票房5764万美元。 | 票房 | | | | | --- | --- | --- | --- | | 今日票房 | 今日看过 | 当前在看 | 今日待看 | | 1.75 7. +1.8万 | 123.1万 | 62.3万 | 252.7万 | | 累计票房 | 累计人次 | 首日票房 | 含预售票房 | | 1.88亿 | 467.5万 | 1.75亿 | 4.19亿 | | 分账票房 | 片方25.00% | 影院52.27% | 其他22.73% | | 1.68亿 | 4219.4万 | 8821.9万 | 3836.3万 | | 全球票房(美元) | 内地票房 | 韩国票房 | 哥伦比亚票房 | | 5787.1万 | 5785.5万 | 1.4万 | 1562 | | 预测内地总票房: 25.64亿 | | | | 当瑞幸咖啡在11月初推出《疯狂动物城2》联名饮品时，社交平台瞬间被朱迪和尼克的杯套刷屏。限量草 莓饮品在上线当天就实现了对常规新品三倍以上的销售涨幅 ...

Core Insights - Pop Mart has launched multiple new figurines to celebrate its 15th anniversary, generating significant consumer interest and rapid sell-outs of products [1] Product Launch and Sales Performance - The "Celebrate This Moment" series includes 15 regular and 1 hidden figurine, featuring popular characters like LABUBU, Starry Person, CRYBABY, MOLLY, and DIMOO [1] - The hidden version "Sweetheart Party" based on MOLLY saw its price surge from 69 yuan to 519 yuan, representing a 6.5 times premium [1] - Regular figurines such as "Childlike Innocence," "Blow the Horn," and "Under the Curtain" also experienced notable price increases, with premiums of 1.8 times, 1.9 times, and 1.3 times respectively [1] Collaborations and Market Trends - The collaboration between Pop Mart's IP SKULLPANDA and the popular TV series "Wednesday" has produced highly sought-after products, including a pendant available in both domestic and North American versions [1] - The North American version of the "Wednesday" pendant, featuring a black dress, achieved a premium of 12.8 times due to its connection to a key character in the show [1] - The domestic version of the pendant, priced at 199 yuan, did not see significant market premium [1]

Group 1 - The new product "Starry People Delicious Moment Series - Freshly Baked Cookie Plush Keychain Blind Box" from Pop Mart (09992.HK) is highly sought after before its official release on September 29 [1][4] - The hidden variant "Bear Cookie" has seen its highest transaction price rise from 59 yuan to 929 yuan, representing a premium rate of nearly 15 times [1] - The individual blind box price increased from 59 yuan to 249 yuan, while the complete box price rose from 354 yuan to 1499 yuan, both showing a premium rate exceeding 3.2 times [1] Group 2 - The "Starry People Delicious Moment Series" figures are also popular, with a set of 12 plus one hidden variant priced originally at 828 yuan, now trading at 1055 yuan, indicating a 27% premium [4] - The series was created by artist Da Xin, and the characters represent stories of courage, longing, and love [4]

Core Insights - The figurine industry, emerging from the ACG (Anime, Comic, Game) culture, has become a key medium connecting IPs with consumers, fulfilling emotional, collectible, and aesthetic needs [1][2] - The market size of China's figurine industry is projected to grow from 3.66 billion yuan in 2020 to 11.08 billion yuan in 2024, with an expected reach of 16.2 billion yuan by 2026 [1][18] - The global figurine market is characterized by a "one strong, many strong" pattern, with Chinese brands accelerating their international expansion [1][20] Industry Overview - Figurines are designed based on characters from anime, games, movies, and brands, serving as a physical representation of virtual images [2][3] - The figurine market is segmented into three categories: by production process and form, by acquisition method and market positioning, and by IP source [3] Favorable Factors for Development - The expansion of the consumer base and the release of generational dividends are driving the figurine market, with the number of pan-ACG users in China expected to reach 503 million by 2024 [5] - The rise of domestic IPs, such as "Genshin Impact," is reshaping the industry ecosystem, with domestic IP figurines' market share increasing from less than 30% in 2020 to 45% in 2024 [7][18] - Technological innovations, including 3D printing and automation, are enhancing production efficiency and consumer experience [8] Market Trends - The figurine market is expected to see a shift towards IP globalization, technological innovation driving experience upgrades, and market segmentation with sustainable development [25] - The market is projected to grow at a CAGR of 24.8%, with the average price per product increasing from the 300 yuan range to over 600 yuan [18][28] - The trend of "cultural value extraction + supply chain efficiency" is becoming a competitive focus among leading companies [22] Competitive Landscape - The global figurine market is dominated by Bandai, Good Smile Company, and Pop Mart, with Bandai holding a 25% market share [20][22] - The competition is characterized by a focus on cultural innovation and supply chain efficiency, with leading companies accelerating their globalization strategies [22] Future Development Directions - The industry will increasingly focus on cultural output and the integration of traditional elements with modern design [25][26] - The application of eco-friendly materials and the development of a circular economy will become industry norms [28]

Core Insights - Labubu, a popular Chinese plush toy IP, is experiencing a surge in demand both domestically and internationally, leading to significant sales challenges for consumers [1][4] - The rise in popularity has also attracted counterfeit manufacturers, resulting in a proliferation of imitation products that are being sold at considerable volumes [1][4] - Regulatory bodies are beginning to take notice of the counterfeit issue, with recent inspections revealing unreported blind boxes and plush toys that infringe on trademark and copyright rights [4] Group 1: Market Dynamics - Labubu products are in high demand, with some counterfeit sellers reporting sales exceeding 1,600 units in the last 30 days, despite being low-cost imitations [1][4] - The counterfeit products are often sold at a significant markup, with some blind boxes costing only a few dollars to produce but selling for over $20 internationally [1][4] Group 2: Challenges in IP Protection - The rapid emergence of counterfeit products highlights the difficulties in protecting intellectual property, as the production and sales chains for these imitations are often hidden and dispersed [5] - Experts indicate that the long production cycles and high costs of legitimate products make it challenging for original manufacturers to meet sudden spikes in demand, creating opportunities for counterfeiters [4][5] Group 3: Recommendations for Improvement - Regulatory agencies are encouraged to enhance enforcement efforts and collaborate more effectively, utilizing technologies like big data and artificial intelligence to combat counterfeiting [5] - Suggestions include creating more diverse product lines and utilizing technology to establish anti-counterfeiting measures, such as NFTs for digital collectibles, to protect against imitation [5][6]