Core Insights - The report titled "Trends 2025: Decoding the New Map of Internet Marketing in China" was released, summarizing the development of internet marketing in 2024 and predicting future trends [1][3] - The internet advertising market in China showed resilient growth in 2024, with a year-on-year increase of 13.55%, reaching a revenue scale of 650.86 billion yuan [3] - The industry is shifting from scale expansion to quality enhancement, moving away from traffic-driven models to refined operations, with a focus on content innovation and commercial monetization [3][4] Market Performance - In Q1 2025, the internet advertising and marketing market sizes reached 136.81 billion yuan and 184.17 billion yuan respectively, with year-on-year growth rates of 10.8% and 13.27%, totaling 320.97 billion yuan, a 12.44% increase [3] - The report indicates that the internet marketing sector is experiencing a transformation, emphasizing the importance of artificial intelligence as a core growth engine [3][4] Industry Trends - The report highlights the need for a dual-core drive of "technology and emotion" in marketing strategies, aiming to provide practical solutions for marketers in the digital age [4][5] - A new marketing concept called "spiritual marketing" is introduced, focusing on deep cognitive communication and emotional connections to enhance user trust and brand loyalty [5] Expert Opinions - Experts from various academic and industry backgrounds praised the report, noting that the internet marketing landscape in 2024 is characterized by improved policies, enhanced new productivity, and stabilized production-sales relationships [5] - The shift towards "spiritual marketing" signifies a transition from traffic harvesting to value resonance, marking the entry of the marketing industry into a phase of high-quality development [5]