Core Insights - The 2025 Weibo V Influence Conference highlighted the platform's growth and evolution, showcasing significant user engagement and content vitality [1] - Weibo's monthly active users reached 588 million and daily active users reached 261 million as of June 2025, indicating strong user retention and scale advantages [1] - The user demographic is shifting, with a notable increase in users aged 31-40, now accounting for 22.9% of active users, while users under 30 represent 70.7% [1] User Engagement and Content Consumption - Weibo's daily average posts reached 105 million, with 63 million comments and 197 million likes, reflecting robust content engagement [1] - The platform's content consumption matrix has evolved to include "relationship flow, recommendation flow, and hot topics," alongside video consumption, enhancing user experience [5] - The recommendation flow saw a 30% year-on-year increase in daily active users in Q3 2025, with interest content reading volume up by 24% [5] Creator Ecosystem - By September 2025, the total number of Gold Orange V creators reached 125,000, with a significant increase in Orange V creators by 57% year-on-year [4] - The platform's strategy focuses on nurturing small and medium-sized creators, resulting in a healthy ecosystem characterized by stable Gold V and expanding Orange V creators [4] Product Innovation - Weibo introduced a new homepage recommendation flow in the second half of 2025, aimed at enhancing entertainment and social hot topic consumption [5] - The "hot topic domain" concept was introduced, linking trending searches with a new discovery page to meet user demand for extended content [7] - Video content quality improved significantly, with a 51% year-on-year increase in the production of high-quality videos over 30 seconds [7] Monetization and Advertising - Weibo is enhancing its monetization framework for creators, focusing on a new KOL advertising monetization system and an upgraded advertising sharing plan, with a 41% increase in investment to 420 million yuan [11] - The platform's advertising sharing plan now allocates 55% of its budget to targeted tasks, up from 15% the previous year, emphasizing content quality [11] Influencer Development - The "Cross-Domain Influencer Program" aims to cultivate KOLs with broad appeal and cross-industry influence, resulting in over 120 influencers with an average of 1 million followers [12] - Weibo is integrating industry resources to support cross-domain influencers, enhancing their participation in public influence events [15]

Core Insights - As of June 2025, Weibo's monthly active users (MAU) reached 588 million, with daily active users (DAU) at 261 million, indicating significant user engagement and platform scale [1] - The user demographic is shifting, with 22.9% of active users aged 31-40, and 70.7% of active users under 30, highlighting the platform's growing appeal among younger audiences and lower-tier markets [1] User Engagement and Content Consumption - Weibo has established a content consumption matrix consisting of "relationship flow + recommendation flow + hot topics + video consumption," aimed at meeting diverse user needs and enhancing product differentiation [3] - The launch of a new homepage recommendation flow in the second half of 2025 led to a 30% year-on-year increase in DAU for the recommendation flow, and a 24% increase in interest content reading volume [3][4] - The "hot topic domain" concept was introduced to enhance user engagement, resulting in a 15% year-on-year increase in traffic for hot topic domains in Q3 2025 [3] Video Content Development - Weibo is focusing on enhancing its video ecosystem, with a significant increase in the production of quality videos over 30 seconds, which rose by 51% year-on-year in Q3 2025 [4][5] - The overall video viewing time on the platform increased by 12% year-on-year, reflecting a growing trend towards longer video content consumption [5] Creator Support and Monetization - Weibo is upgrading its Gold Orange V creator system, which includes new standards and a KOL advertising monetization framework, aimed at improving creator engagement and content quality [5][6] - The advertising monetization system is being optimized, with a 41% year-on-year increase in the advertising sharing plan investment, reaching 420 million [6] Industry Positioning - Weibo's strength lies in its rich industry content ecosystem, covering various sectors such as entertainment, sports, and technology, which enhances its market position and user engagement [6]