Core Insights - The 2025 Weibo V Influence Conference highlighted the platform's growth and evolution, showcasing significant user engagement and content vitality [1] - Weibo's monthly active users reached 588 million and daily active users reached 261 million as of June 2025, indicating strong user retention and scale advantages [1] - The user demographic is shifting, with a notable increase in users aged 31-40, now accounting for 22.9% of active users, while users under 30 represent 70.7% [1] User Engagement and Content Consumption - Weibo's daily average posts reached 105 million, with 63 million comments and 197 million likes, reflecting robust content engagement [1] - The platform's content consumption matrix has evolved to include "relationship flow, recommendation flow, and hot topics," alongside video consumption, enhancing user experience [5] - The recommendation flow saw a 30% year-on-year increase in daily active users in Q3 2025, with interest content reading volume up by 24% [5] Creator Ecosystem - By September 2025, the total number of Gold Orange V creators reached 125,000, with a significant increase in Orange V creators by 57% year-on-year [4] - The platform's strategy focuses on nurturing small and medium-sized creators, resulting in a healthy ecosystem characterized by stable Gold V and expanding Orange V creators [4] Product Innovation - Weibo introduced a new homepage recommendation flow in the second half of 2025, aimed at enhancing entertainment and social hot topic consumption [5] - The "hot topic domain" concept was introduced, linking trending searches with a new discovery page to meet user demand for extended content [7] - Video content quality improved significantly, with a 51% year-on-year increase in the production of high-quality videos over 30 seconds [7] Monetization and Advertising - Weibo is enhancing its monetization framework for creators, focusing on a new KOL advertising monetization system and an upgraded advertising sharing plan, with a 41% increase in investment to 420 million yuan [11] - The platform's advertising sharing plan now allocates 55% of its budget to targeted tasks, up from 15% the previous year, emphasizing content quality [11] Influencer Development - The "Cross-Domain Influencer Program" aims to cultivate KOLs with broad appeal and cross-industry influence, resulting in over 120 influencers with an average of 1 million followers [12] - Weibo is integrating industry resources to support cross-domain influencers, enhancing their participation in public influence events [15]