版权影响力经济
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电影IP走强走远有何“良方”
Xin Lang Cai Jing· 2026-01-01 22:55
Group 1 - The animated film "Zootopia 2" achieved a box office of 1.9 billion yuan in China within five days, setting a global opening record for animated films [1] - The film's success has boosted sales of theme park tickets and related merchandise, with Shanghai Disneyland launching multiple ticket products linked to the film, which remain in high demand despite several rounds of additional sales [1] - China's film industry is transitioning from a focus on box office revenue to a copyright-driven economy centered on film IP licensing, linking various consumer sectors [1] Group 2 - The development of film IP in China is showing new trends, including the revival of classic IPs through modern storytelling techniques, which helps to bridge generational gaps and extend the life of these IPs [2] - Cross-industry collaborations are expanding, with film IPs now integrating with tourism, gaming, and retail sectors, creating a more extensive ecosystem that enhances both film and related industries [2] - There is a growing emphasis on emotional connections in film creation and marketing, moving beyond aesthetic appeal to deeper emotional engagement with audiences [2] Group 3 - At the upstream creative level, there is a focus on the "IP-first" approach, emphasizing the exploration and modern adaptation of traditional Chinese cultural resources during the script development phase [3] - In the midstream distribution phase, cinemas are encouraged to transform into comprehensive cultural spaces that integrate viewing, socializing, and retail, facilitating emotional consumption [3] - At the downstream operational level, breaking down industry barriers and establishing cooperative ecosystems with tourism and education sectors is essential for enhancing copyright protection and value assessment systems [3]