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招商积余董事长吕斌:市场竞争加剧,“马太效应”下综合能力是制胜关键
第一财经· 2026-03-19 12:17
Core Viewpoint - The property service industry is experiencing a "Matthew Effect" driven by intensified market competition and upgraded customer demands, making comprehensive competitive capabilities the key to future success [3]. Group 1: Company Performance - In 2025, the company achieved an operating income of 19.273 billion, a year-on-year increase of 12.23%, with property management business growing by 12.83% [3]. - The net profit for 2025 was 655 million, a decline of 22.12%, primarily due to the one-time disposal of the Hengyang AVIC project; excluding this factor, net profit increased by 8.30% year-on-year [3]. - By the end of 2025, the company managed 2,473 projects covering an area of 377 million square meters, with property management operations in 166 cities [3]. Group 2: Industry Trends - The property service industry is facing intensified competition, with shrinking effective supply, slowing growth, and price declines, leading to reduced competitive shares and increased difficulty in acquisition [4]. - Customer demands are evolving, with non-residential clients requiring more specialized and comprehensive services, while residential clients focus on service quality and price matching [4]. - The average collection rate for property service fees among the top 500 companies in 2025 dropped to 71%, continuing a four-year decline, with many small firms below 65% and some even below 50% [4]. Group 3: Strategic Adjustments - In response to industry challenges, property companies are adjusting strategies, such as withdrawing from low-profit projects, reducing real estate exposure, and enhancing community value [4]. - The company is implementing refined accounts receivable management and dynamic balance tracking for all projects to improve collection rates [5]. - During the National Two Sessions, property service became a focal point, with suggestions to redefine "property management" to "property service," which was adopted by the Ministry of Housing and Urban-Rural Development [5][6]. Group 4: Future Directions - The company plans to focus on "property + elderly care" solutions, aligning with national policy guidance and addressing the diverse needs of homeowners across different age groups [6]. - The gross profit margin for property management business was 10.01% in the previous year, a decrease of 0.44 percentage points from 2024, reflecting the pressures of market competition and rising costs [6].