Core Viewpoint - Chinese logistics companies are rapidly expanding overseas, particularly in Southeast Asia, by combining localized staff with domestic-like facilities to enhance efficiency and market influence [1][5][10]. Group 1: Localization and Efficiency - The integration of local staff and facilities similar to those in China is a hallmark of Chinese logistics companies' overseas operations [1]. - In Malaysia, the presence of prayer rooms and culturally appropriate work practices for local Muslim employees exemplifies the company's commitment to localization [1]. - The use of advanced technologies such as smart warehousing and automated processes has significantly improved operational efficiency, reducing order fulfillment time from 2-3 days to same-day processing [5][12]. Group 2: Market Demand and Growth - There is a high demand for warehouse space, with Malaysian self-operated warehouses reaching full capacity this year, indicating robust growth in logistics needs [9][10]. - The Southeast Asian e-commerce market is experiencing rapid growth, with projections indicating a total GMV of $128.4 billion in 2024, driven by platforms like Shopee and TikTok Shop [10][11]. Group 3: Challenges in Overseas Expansion - Chinese logistics companies face challenges such as local regulations, labor management, and cultural differences when entering new markets [5][6][12]. - The logistics model in Malaysia differs from China, relying on third-party partners for last-mile delivery due to local preferences for self-pickup points [6]. - Selecting optimal warehouse locations is a significant challenge due to uneven resource distribution and varying warehouse classifications in Malaysia [6]. Group 4: Competitive Landscape - Chinese logistics firms are leveraging their large-scale operational experience and technological advantages to compete in Southeast Asia, where they face local and international competition [12]. - The logistics market in Southeast Asia is still developing, focusing on building infrastructure and enhancing digital capabilities to avoid past pitfalls seen in China [12].