义利天下｜世界客商为何爱上义乌？ 今年以来，在复杂的国际贸易环境中，有"世界小商品之都"之称的义乌依旧保持强劲的外贸增长势头。前10个月，义乌市进出口规模历史同期首次突破 7000亿大关，达7011.9亿元，已超越2024年全年进出口规模。 与此同时，义乌的贸易网络扩展到全球230个国家和地区，对东盟、非洲及拉丁美洲等新兴市场的贸易增长尤为亮眼。 义乌国际商贸城即是这种活力的缩影。全球客商在这里讲述着自己的"义乌故事"，也印证着这座城市持久的吸引力。 义乌国际商贸城汇集了7.5万个商位与超过210万种商品。品类齐全、款式新颖的小商品，持续吸引全球客商。塞内加尔商人苏拉说，在这里"没有买不到 的东西，只是你还没找到"。 义乌市场良好的环境条件、浓厚的商业氛围令外商印象深刻。来自欧洲的90后创业者奈拉已在义乌经商多年，在她看来，"对任何初创公司而言，义乌都 是起步的最佳之地。" 义乌拥有海、陆、空、铁、邮齐全的物流网络，其中"义新欧"中欧班列备受外商青睐。截至目前，2025年浙江中欧班列(义新欧)开行量已超1200列，同比 增幅达12%。喀麦隆客商Tania称赞它，"有突破性，极大缩短运输了时间，而且令清关流程简 ...

Core Insights - The "Silk Road E-commerce" event highlighted the significant potential of the Southeast Asian market for Jiangsu enterprises, emphasizing the need for deep localization to capitalize on this opportunity [1][8] - The Southeast Asian e-commerce market is transitioning from a "traffic dividend" phase to a "brand cultivation" phase, necessitating a shift in strategy for Jiangsu companies from mere product export to brand building and localized user experiences [2][3] Group 1: Market Dynamics - Southeast Asia, particularly Malaysia, Thailand, and Indonesia, is moving towards refined brand operations as local consumers mature and competition intensifies [2] - Jiangsu's manufacturing strengths, such as wearable devices and smart home appliances, have been validated in the mid-to-high-end Southeast Asian market, presenting both challenges and opportunities for brand recognition [3] Group 2: Data-Driven Localization - The use of AI tools like Adqlo can help companies analyze social media data across platforms to gain actionable consumer insights and market trends, facilitating effective localization strategies [4][5] - Successful case studies, such as the launch of "Iron Guanyin Coconut Tea" by a tea brand in Malaysia, demonstrate the effectiveness of data-driven approaches in identifying and responding to local market demands [5] Group 3: Talent and Compliance - Building and managing an efficient local team is a common challenge for Chinese companies entering Southeast Asia, where the job market is competitive and local talent has high expectations [6][7] - Companies like Astar provide essential services for local recruitment and compliance, helping Jiangsu enterprises navigate the complexities of local labor laws and operational needs [7] Group 4: Strategic Implications - The shift from simple goods export to regional supply chain integration reflects a new trend in international trade, where Jiangsu manufacturers are increasingly focusing on local production and procurement to meet regulatory requirements [7][8] - The Southeast Asian market serves as a critical avenue for Jiangsu enterprises to optimize production capacity and enhance global brand influence amidst dual pressures of growth and capacity optimization [8]

Core Viewpoint - China's goods trade has shown steady growth in 2023, with exports reaching 22.12 trillion yuan in the first ten months, a year-on-year increase of 6.2%, demonstrating the resilience and vitality of the Chinese economy amidst rising unilateralism and protectionism [1]. Group 1: Factors Contributing to Export Growth - The complete industrial chain in China provides high cost-performance, supporting stable orders. China has a comprehensive industrial base with over 200 major industrial products leading globally, which enhances its supply chain advantages [2]. - Emerging markets have contributed significantly to the increase in China's export scale. Trade with ASEAN reached 6.18 trillion yuan, up 9.1%, accounting for 16.6% of China's total foreign trade [2]. - High-quality "Made in China" products are driving export growth. The demand for clean energy equipment has surged, with double-digit growth in exports of green products like electric locomotives and wind turbines [2]. Group 2: Structural and Policy Support - Digitalization has reduced transaction costs and improved export efficiency. Cross-border e-commerce exports reached approximately 1.63 trillion yuan, growing by 6.6% [3]. - Policy support has provided a safety net for foreign trade enterprises. The number of foreign trade entities exceeded 700,000 for the first time, surpassing last year's total [3]. - The ongoing global supply chain adjustments present both challenges and opportunities, with a focus on enhancing trade quality and efficiency as outlined in the "14th Five-Year Plan" [3].

Core Insights - Yiwu's foreign trade has shown resilience and vitality, with a record import and export value of 631.2 billion yuan in the first three quarters of this year, marking a year-on-year increase of 26.3% [1] Group 1: Trade Growth and Market Expansion - In the first three quarters, Yiwu engaged in trade with 227 countries and regions, with 181 of them experiencing year-on-year growth, an increase of 29 countries compared to the previous year [2] - Yiwu's exports to Africa, Latin America, ASEAN, and the EU reached 111.2 billion yuan, 98.3 billion yuan, 72.24 billion yuan, and 65.51 billion yuan respectively, with year-on-year growth rates of 22.3%, 15.2%, 52.4%, and 32.1% [2] - Trade with Belt and Road countries amounted to 429.39 billion yuan, a growth of 28.9%, accounting for 68% of Yiwu's total import and export value during the same period [2] Group 2: Trade Infrastructure and Innovation - The opening of the Yiwu (Suxi) International Hub Port and the expansion of the Zhejiang-Europe Railway Express have significantly reduced logistics costs and improved trade efficiency [4] - The market procurement trade method allowed Yiwu to export 458.38 billion yuan in the first three quarters, a year-on-year increase of 29.4%, representing 82.7% of the city's total exports [4] - The introduction of a new sales platform, the sixth-generation Global Digital Trade Center, has enabled over 3,700 new merchants to communicate and conduct business with global customers in real-time [5] Group 3: Quality and Competitiveness - Yiwu companies are increasingly investing in research and development, with a reported technical contract transaction value exceeding 5.9 billion yuan in the first half of the year, a year-on-year increase of 26.4% [7] - The R&D expenditure of industrial enterprises above designated size reached 3.031 billion yuan, reflecting a year-on-year growth of 3.54% [7] - Yiwu has initiated a brand overseas expansion plan, successfully establishing 62 overseas projects in 29 countries and regions, covering various business models such as overseas warehouses and exhibition halls [7]

Core Insights - The Yiwu Global Digital Trade Center has recently commenced operations, introducing significant changes to the market landscape [1] Group 1: Market Changes - The new center features 3,760 commercial spaces, attracting over 47,000 quality enterprises, indicating a high demand for retail space [4] - Each shop in the new market averages around 30 square meters, doubling the size compared to traditional markets, facilitating better "scene-based displays" [4] - The center is designed to support eight new industries, including fashion jewelry, creative toys, and smart equipment [4] Group 2: Digital Solutions - The Digital Trade Service Center offers comprehensive solutions for small and micro enterprises looking to expand internationally, helping to reduce overall costs by 15% [6] - The Yiwu Payment digital financial platform enables compliant, secure, and efficient cross-border payments, covering over 170 countries and regions with 30 available currencies [8] Group 3: AI Integration - The center utilizes advanced AI models for trade, providing tools for "AI product release," "AI translation," and "AI video creation," streamlining processes from design to transaction [11] - Merchants can easily generate promotional content using AI tools, reducing the need for third-party services and lowering costs [11] - The center also offers cross-border live streaming services, enhancing marketing and outreach capabilities for merchants [15] Group 4: Strategic Goals - The Yiwu Global Digital Trade Center aims to transform the traditional wholesale market into a new digital trade paradigm, positioning Yiwu as a leading digital trade hub [17]

Core Insights - The Yiwu Global Digital Trade Center, a landmark project representing the sixth generation of Yiwu's small commodity market, is set to open, featuring five main components: market, business office, commercial street, apartments, and digital trade port, focusing on digital upgrades of "people, goods, market, and chain" [1][3][6] Group 1: Project Overview - The Global Digital Trade Center aims to provide a new paradigm and solutions for global small and medium-sized merchants, positioning Yiwu as a new digital trade hub [3][4] - Over 47,000 market entities have registered for the center since its construction began in November 2022, indicating strong interest and commitment from merchants [3][4] - The center will primarily operate in eight industries, including fashion jewelry, creative toys, skincare and medical beauty products, and drones [1][3] Group 2: Economic Context - Yiwu has been significantly influenced by globalization, adapting to changes in the global economic landscape, despite facing challenges from unilateralism and protectionism [4][5] - The Chinese government has approved a comprehensive reform plan for Yiwu, emphasizing the need for an open economy and digital transformation to enhance international trade [5][6] Group 3: Digital Transformation - The establishment of the Global Digital Trade Center is seen as a crucial step in the digital transformation of the entire trade supply chain, enhancing efficiency and reducing costs [6][7] - The center is expected to serve as a testing ground for China's international trade reforms, leveraging digital technologies to drive growth [7][19] Group 4: Merchant Adaptation - Merchants are actively seeking to adapt to the digital era, with many planning to enter new markets, such as the drone sector, and utilizing digital technologies to innovate their product offerings [8][10] - Collaborations with major tech companies like Alibaba and Tencent are underway to integrate advanced digital solutions into the trade processes [12][14] Group 5: Trade Growth - Yiwu's import and export value reached 668.93 billion yuan in 2024, with a year-on-year growth of 18.2%, indicating robust trade activity [16] - The city is focusing on enhancing its market procurement trade model to better align with the demands of digital and diversified trade [15][16] Group 6: Global Reach - The digital trade platform Chinagoods is being developed to assist market operators in utilizing digital technology for international trade, facilitating easier access to global markets [18][19] - The integration of AI and digital tools is accelerating the process of product and brand expansion into international markets, enhancing competitiveness [18][19]

Core Viewpoint - The article highlights the transformation of Baigou from a traditional trading hub to a global e-commerce powerhouse, emphasizing its significant growth in the bag industry and the integration of digital commerce into its business model [31][32]. Group 1: Historical Context and Evolution - Baigou, located in the northern part of Xiong'an New Area, has a rich history as a significant trading port, dating back to the Song and Liao dynasties, which laid the foundation for its commercial culture [5][9]. - The local bag industry began in the 1980s with street vendors, evolving from small-scale operations to a modern industrial base, now producing nearly 50 billion yuan in annual output [12][13]. Group 2: Current Industry Landscape - Baigou is now one of China's largest bag production and sales bases, with over 40,000 e-commerce entities and nearly 80,000 employees, showcasing a complete industrial chain [13][7]. - The town handles an average of 1.2 million express deliveries daily, reflecting its transition from a traditional market to a digital trade hub [7]. Group 3: E-commerce and Digital Transformation - The rise of e-commerce has significantly impacted Baigou, with local businesses adapting to online sales through platforms like live streaming and social media, marking a shift from traditional sales methods [15][16]. - Baigou's e-commerce ecosystem has developed a complete closed loop, including associations for e-commerce and live streaming, fostering a collaborative environment for businesses [17]. Group 4: Cross-border E-commerce Growth - Cross-border e-commerce has emerged as a new growth point for Baigou, with exports reaching 199 countries and regions, supported by the establishment of a cross-border e-commerce industrial park [19][20]. - The local government is actively promoting e-commerce development through financial support and training programs, facilitating the transition of traditional merchants to digital platforms [21][22]. Group 5: Future Development and Infrastructure - Baigou is undergoing a transformation into a comprehensive consumption experience center, integrating various business functions and enhancing its appeal as a tourist destination [24][26]. - Infrastructure improvements, such as the upcoming R1 line rapid transit, will further integrate Baigou into the Beijing-Tianjin-Hebei economic region, enhancing its logistical capabilities [30].

Core Viewpoint - The inauguration of the export distribution regulatory warehouse in the Bole Border Economic Cooperation Zone marks the establishment of a one-stop service hub for export trade, enhancing the efficiency and convenience of cross-border logistics and trade facilitation [1][2]. Group 1: Regulatory Warehouse Overview - The regulatory warehouse began construction in September 2023 and received approval from the General Administration of Customs on April 27, 2023 [2]. - It serves as a one-stop service platform covering centralized warehousing, customs declaration, inspection and release, logistics scheduling, and data traceability, enabling real-time data sharing [2]. - The facility has achieved the capability to complete exports within 24 hours after goods arrive at the warehouse, with an average daily processing capacity of approximately 10 vehicles [2]. Group 2: Economic Impact - The launch of the regulatory warehouse is expected to activate the potential of border trade and processing industries, facilitating the transition from "channel economy" to "landed economy" [2]. - It aims to provide strong support for constructing a new pattern of "port-driven, hinterland-supported, and industry-trade integration" [2]. - The warehouse is a key point for enhancing the functionality of ports, streamlining cross-border logistics, and improving trade facilitation levels [2]. Group 3: Future Development - The Bole Border Economic Cooperation Zone is identified as an important engine for the "Bole-Alashankou Economic Integration" development, with the regulatory warehouse expected to accelerate the gathering of foreign trade elements and industrial clustering [4]. - The operational manager of the regulatory warehouse emphasized the creation of more development opportunities for Bole, leveraging its geographical and customs advantages to increase cargo volume and enhance distribution center efficiency [4]. - The establishment of the regulatory warehouse, along with Bole's designation as a cross-border e-commerce comprehensive pilot zone, is anticipated to deepen the application of digital trade platforms, providing data analysis and precise logistics services for foreign trade and e-commerce enterprises [4].

Core Viewpoint - The article highlights the success story of a small business owner, Chen Chen, who leveraged digital platforms to expand his export business, demonstrating that small players can thrive in the global market through digital transformation and support from local initiatives [1][40]. Group 1: Business Growth and Digital Transformation - Chen Chen's clothing business achieved over 10 million yuan in foreign trade exports in 2023, expanding its reach to 12 countries across Southeast Asia, the Middle East, and Africa [24]. - The introduction of the "City Procurement" platform played a crucial role in facilitating Chen's entry into foreign trade, providing necessary training and support [8][10]. - The use of digital management tools significantly improved operational efficiency, allowing for real-time tracking of orders and reducing errors in processing [25][26]. Group 2: Challenges and Resilience - Chen faced significant challenges, including a major order from a Vietnamese client that required quick adaptation to rising material costs, which he managed through transparent communication and maintaining customer trust [19][23]. - A crisis in early 2024 due to a 30% increase in raw material prices and shipping costs nearly halted his business, but support from the platform helped him pivot to higher-value customized products [30][32][34]. - Regulatory changes in tax compliance posed new challenges, but Chen's prior engagement with the platform ensured his business remained compliant and adaptable [35][37]. Group 3: Future Aspirations - Chen aims to achieve an annual sales target of 50 million yuan within three years and is focused on building his own brand while continuing to support fellow small business owners [39]. - The article emphasizes the importance of government policies and platform support in enabling small businesses to engage in global trade [41].

Core Insights - The article highlights the success story of a small clothing business in Jiangsu Changshu, which achieved over 10 million yuan in foreign trade exports through the "Shicaitong" platform, showcasing the potential for small merchants to engage in international trade [2][3][16]. Group 1: Business Growth and Challenges - The business started in 2008 with an initial investment of 50,000 yuan and faced significant challenges, including difficulty in paying rent and understanding foreign trade processes [4][5]. - A turning point occurred in 2021 when the business registered on the "Shicaitong" platform, leading to its first foreign order from a Malaysian client [5][6]. - The business faced a crisis in early 2024 due to a 30% increase in raw material prices and rising shipping costs, which turned previously profitable orders into losses [8][10]. Group 2: Support and Adaptation - The platform provided crucial support, including financial advice and assistance with trade processes, which helped the business navigate challenges and avoid potential risks [9][10]. - In 2023, the business experienced explosive growth, expanding its export reach to 12 countries and utilizing digital tools for better order management [9][13]. - The introduction of cross-border live streaming as a sales channel resulted in significant orders, demonstrating the effectiveness of digital marketing strategies [9][10]. Group 3: Future Aspirations - The business aims to achieve an annual sales target of 50 million yuan within three years and is actively exploring new markets, including the Middle East [15][16]. - The owner emphasizes the importance of sharing experiences with peers and acknowledges the supportive environment created by national policies and platform services [16][17].