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Core Viewpoint - The article highlights the unexpected economic success of Guanyun County in Jiangsu, which has become a leading producer of lingerie, particularly in the niche market of adult products, achieving an annual sales revenue of over 8 billion yuan [8][14]. Group 1: Industry Overview - Guanyun County produces 60-70% of China's adult lingerie, with over 1,000 factories and more than 80% of orders for export [8][23]. - The gross profit margin for adult lingerie is typically over 80%, with low production costs due to simple materials and processes [10][11]. - The domestic market penetration for adult products is 38.5%, with significant growth potential as societal attitudes evolve [13]. Group 2: Historical Development - The adult lingerie industry in Guanyun began in 2006 when a local entrepreneur started selling products online, leading to a surge in local manufacturing [16][18]. - By 2016, Guanyun accounted for over 60% of online sales in the adult lingerie category during major shopping events [20]. - The local government began to recognize the economic potential of the industry and started to support it officially in 2021 [22]. Group 3: Competitive Strategy - Guanyun leveraged its low labor and land costs to compete against established markets like Guangzhou, which faced higher operational costs [28]. - The rise of e-commerce platforms allowed Guanyun's manufacturers to reach a national and global audience, overcoming geographical disadvantages [29]. - The industry has adapted to changing consumer preferences, expanding product lines to include various themed apparel [32]. Group 4: Government Support and Future Outlook - The local government has implemented supportive policies, including funding and the establishment of an industrial park dedicated to adult lingerie [34]. - Training programs for e-commerce professionals are in place to enhance skills and promote industry growth [34]. - Guanyun aims to position itself as a significant player in the global lingerie market, potentially rivaling established brands like Victoria's Secret [35].