Core Viewpoint - The article highlights the unexpected economic success of Guanyun County in Jiangsu, which has become a leading producer of lingerie, particularly in the niche market of adult products, achieving an annual sales revenue of over 8 billion yuan [8][14]. Group 1: Industry Overview - Guanyun County produces 60-70% of China's adult lingerie, with over 1,000 factories and more than 80% of orders for export [8][23]. - The gross profit margin for adult lingerie is typically over 80%, with low production costs due to simple materials and processes [10][11]. - The domestic market penetration for adult products is 38.5%, with significant growth potential as societal attitudes evolve [13]. Group 2: Historical Development - The adult lingerie industry in Guanyun began in 2006 when a local entrepreneur started selling products online, leading to a surge in local manufacturing [16][18]. - By 2016, Guanyun accounted for over 60% of online sales in the adult lingerie category during major shopping events [20]. - The local government began to recognize the economic potential of the industry and started to support it officially in 2021 [22]. Group 3: Competitive Strategy - Guanyun leveraged its low labor and land costs to compete against established markets like Guangzhou, which faced higher operational costs [28]. - The rise of e-commerce platforms allowed Guanyun's manufacturers to reach a national and global audience, overcoming geographical disadvantages [29]. - The industry has adapted to changing consumer preferences, expanding product lines to include various themed apparel [32]. Group 4: Government Support and Future Outlook - The local government has implemented supportive policies, including funding and the establishment of an industrial park dedicated to adult lingerie [34]. - Training programs for e-commerce professionals are in place to enhance skills and promote industry growth [34]. - Guanyun aims to position itself as a significant player in the global lingerie market, potentially rivaling established brands like Victoria's Secret [35].

Core Viewpoint - The "2025 Su Xin Consumption, Hi Buy Guanyun" summer consumption promotion and themed clothing e-commerce festival was inaugurated in Guanyun, highlighting the growth and significance of the themed clothing industry in the region [1][7]. Industry Overview - The themed clothing industry in Guanyun originated in 2006 and has developed significantly over nearly 20 years, with over 1,500 established themed clothing enterprises and more than 5,000 active e-commerce stores [7]. - In 2024, the county achieved an e-commerce transaction volume of 28 billion yuan, with express delivery reaching 120 million packages and annual sales nearing 9 billion yuan [7]. - The themed clothing market, including categories like lingerie, JK uniforms, and graduation gowns, accounts for over 70% of the national market transaction volume, establishing Guanyun as a major global production hub for themed clothing [7]. E-commerce Development - The Guanyun themed clothing industrial park has developed a spatial layout of "one town and three parks," enhancing e-commerce development through industry empowerment [9]. - The establishment of the "Yunhaitong" cross-border e-commerce comprehensive service platform aims to create a multi-level export matrix to support the internationalization of e-commerce products and brands [9]. Event Highlights - The opening ceremony featured speeches from key figures, including the Vice President of the China National Garment Association and the President of the Guanyun E-commerce Association, emphasizing the importance of the event [15]. - The event included the signing of the "Clothing Chain Global" overseas warehouse project and the unveiling of the "Douyin E-commerce Live Broadcast Cultivation Plan" [15]. - Various activities such as a themed clothing exhibition, industry exchange forum, and COS tour were part of the event, showcasing the vibrant development of the industry [15].