Core Viewpoint - The app "Are You Dead?" has been removed from the Apple App Store, confirmed by its founder, Mr. Guo, although the reasons for the removal were not disclosed [1][2]. Company Overview - The app was developed by a young team of three founders, all born in the 1990s, and is designed as a lightweight safety tool for individuals living alone [4][5]. - The app gained significant popularity, reaching the top of the paid app rankings in the Apple App Store, which led to widespread discussion online [2][4]. Product Features - "Are You Dead?" requires no registration; users only need to input their name and emergency contact email. It features a daily check-in system that notifies contacts if the user fails to check in for two consecutive days [4][5]. - The app was developed in less than a month at a cost of approximately 1,000 yuan [5]. Market Response and Controversies - Following its rise in popularity, the app faced criticism regarding its name, pricing strategy, and allegations of plagiarism from a content creator [8][10]. - The app's pricing increased from free to 1 yuan, and then to 8 yuan, which raised concerns about exploiting its popularity for profit [8]. - Similar apps have emerged, such as "Are You Alive?" and "Dead Yet?", indicating a growing market for safety applications targeting individuals living alone [8][10]. Investment and Valuation - The company initially sought to raise 1 million yuan by offering 10% equity, with an initial valuation of 10 million yuan. However, as discussions with investors progressed, the valuation surged to nearly 100 million yuan [6][10].

Core Viewpoint - The "Dead Yet?" app, which gained popularity and topped the paid app charts on the Apple App Store, has been removed from the store without a clear reason provided by its founder, Mr. Guo [1][3]. Group 1: App Features and Purpose - The "Dead Yet?" app is designed as a lightweight safety tool for individuals living alone, allowing users to set an emergency contact who will be notified via email if the user fails to check in for several consecutive days [3]. - The app aims to provide timely alerts for potential safety risks, thereby allowing for intervention [3]. Group 2: Brand and Naming Issues - Following its surge in popularity, the app's name has sparked discussions, leading to the announcement of a new global brand name, "Demumu," which is set to be implemented in an upcoming version [3]. - The app's official team has also called for public suggestions for a new name, indicating that previous naming attempts were not satisfactory [4].

Core Viewpoint - The "Is Dead?" app, which gained popularity and topped the paid app charts on the Apple App Store, has been taken down without a clear reason provided by its founder, Mr. Guo [1][3]. Group 1: App Features and Purpose - The "Is Dead?" app is designed as a lightweight safety tool for individuals living alone, allowing users to set an emergency contact who will be notified via email if the user fails to check in for several consecutive days [3]. - The app aims to provide timely alerts for potential safety risks, thereby allowing for intervention [3]. Group 2: Brand and Naming Controversy - Following its rise in popularity, there has been ongoing debate regarding the app's name. The official announcement on January 13 indicated that the app would transition to a global brand name, "Demumu," in an upcoming version [4]. - The app's team later sought public input for a new name, stating that previous naming attempts were unsatisfactory and inviting users to contribute ideas [8].