Group 1 - Cross-border e-commerce sellers are upgrading from a supplier role to independent brand operators, focusing on building their own brands through independent sites [1] - Independent sites are increasingly favored by cross-border e-commerce sellers as a key platform for brand expansion [3] - Payment experience is crucial for converting traffic into orders on independent sites, with PingPong achieving a payment success rate of 90% through direct connections with major card networks [3] Group 2 - PingPong offers aggregated payment capabilities compatible with local wallets and BNPL options across various regions, helping merchants retain consumers and reduce payment costs [3] - The company provides a range of dynamic and flexible product solutions, including customized payment gateways and transaction risk management, to minimize consumer drop-off and accelerate purchasing decisions [3] - Future plans for PingPong include deepening understanding of global payment needs for independent merchants and innovating solutions to support their international expansion strategies [4]

跨境电商卖家们正焕新升级。 此前，卖家通过亚马逊、Temu等平台出海，更类似于仅提供产品的"供应商"定位；如今，越来越多卖 家转向独立站运营，着手打造自有品牌，从幕后走向台前。商品层面的转变同样显著：跨境电商卖家 从"什么都卖"的杂货工厂模式，转向深耕高价值、轻资产且更贴近消费者心智的细分品类。 海关总署数据显示，2024年我国跨境电商进出口约2.71万亿元，同比增长14%，占外贸总额的6.2%。近 日，全球支付公司PayPal发布的调研结果显示，过去五年间，中国跨境电商行业规模逆势扩张近50%， 展现出强劲韧性。 其中，中小企业占比过半。家居、服装和电子产品作为核心出口品类之外，兴趣类电商及虚拟产品正快 速增长，成为驱动行业规模拓展的重要方向。 新货架：兴趣电商、数字产品崛起 中国中小企业依然占据跨境电商行业主流。调研发现，67%的跨境商户年营业额集中在300万美元以 下，57%的独立站年营业额集中在300万美元以下。 这和他早年见过的"大卖"画风截然不同。"以前去大卖公司，第一眼看不到人，全是巨大仓库，人坐在 货堆里，从直升机模型到梳子什么都卖，本质就是堆货。"严玎直言，如今的玩家正在转向细分品类深 耕， ...