Core Insights - The ready-to-drink tea industry in China is experiencing a significant growth phase, with the market size expected to reach 374.9 billion yuan by 2025, and six companies have already gone public [2] - Despite the apparent growth, the industry faces challenges such as slowing overall growth, severe product homogenization, and intensified price wars, leading to inevitable declines in same-store sales [2] Industry Transformation - The industry is undergoing a critical transformation from scale expansion to competition for existing market share, and from marketing frenzy to value cultivation [3] - The upcoming closed-door seminar titled "Only Speak the Truth" aims to facilitate this transformation by providing actionable solutions and genuine industry insights [3] Seminar Details - The seminar will feature the release of the "2025 Ready-to-Drink Tea Industry Research Report," covering various aspects such as consumer profiles, store operations, franchise models, profitability, product offerings, marketing strategies, supply chain management, digitalization, and international expansion [3] - Key industry figures will participate in discussions on critical topics like homogenization competition, supply chain development, refined operations, and global strategies, with debates on issues such as pricing strategies and brand value [3][4] Participant Engagement - The event will be limited to 100 participants, including brand representatives, suppliers, and investors, to ensure focused discussions [5] - The seminar emphasizes the importance of substantial content, candid discussions, and targeted resources [6] Event Logistics - Date: October 30, 2025 - Location: Shanghai Hongqiao Greenland Hotel - Ticket price: 149 yuan, which includes entry to the seminar, a printed copy of the research report, access to the event community, and refreshments [7]