Core Viewpoint - Blueglass Yogurt has significantly reduced its prices in response to market competition and changing consumer behavior, indicating a shift in strategy to regain market traction [3][4][5] Pricing Strategy - Blueglass is offering discounts of around 50% on some products online and a promotion of 99 yuan for 5 cups offline, making the price per cup less than 20 yuan [3][4] - The brand's previous pricing strategy has been challenged as it has never offered such discounts before 2023 [4] Market Position and Challenges - Blueglass, established in 2012, has faced difficulties in achieving its goal of opening 1,000 stores within three years, with only 214 stores currently operational [4][9] - The brand's rapid expansion has slowed, and it has entered new markets in cities like Xuzhou and Dongguan this year [5] Marketing and Brand Perception - Blueglass initially gained popularity through effective marketing strategies targeting urban professionals and fitness enthusiasts, but recent price cuts suggest a need to adapt to a more price-sensitive consumer base [5][6] - The brand has faced criticism for exaggerated health claims and has been penalized for misleading advertising, which has negatively impacted its reputation [6][7] Product Quality and Consumer Trust - There are concerns regarding the efficacy of Blueglass's high-end yogurt products, with some consumers reporting adverse effects such as diarrhea, leading to skepticism about the brand's claims [7][8] - Industry experts suggest that the brand's marketing-driven approach rather than product-driven innovation has led to a decline in consumer trust [8][9] Future Outlook - Experts recommend that Blueglass focus on product quality and innovation to regain consumer confidence and market share, rather than relying solely on marketing tactics [8][9]