Core Viewpoint - The company Mixue Ice City is expanding its business by acquiring a 53% stake in the fresh beer brand "Xianpi Fulu Jia" for a total price of 297 million RMB, marking a significant move into the beer market [1][4][5]. Group 1: Transaction Details - The transaction consists of two parts: an investment of 285.6 million RMB for a 51% stake through capital increase, and a share transfer agreement with Zhao Jie for an additional 2% stake for 11.2 million RMB, totaling 297 million RMB for a 53% ownership [4][5]. - The transaction is classified as a related party transaction, as the controlling shareholder of the target company is the spouse of Mixue's CEO, who abstained from voting on the investment agreement due to this relationship [5][6]. Group 2: Business Model and Market Potential - "Xianpi Fulu Jia" primarily offers fresh beer products priced between 6 to 10 RMB per 500mL, utilizing a franchise model for expansion, with an expected network of approximately 1,200 stores across 28 provinces by August 31, 2025 [5][6]. - The fresh beer market is in its early development stages, with the company currently reporting losses but projected to achieve a profit of around 1.07 million RMB in 2024. The fresh beer products are seen as having a competitive edge due to their unique flavors and consumer preferences [5][6]. - Mixue aims to diversify its product offerings from beverages like fruit drinks and ice cream to include fresh beer, aligning with consumer demand for high-quality and affordable products, and capitalizing on the growing trend of fresh beer consumption [6].