Core Viewpoint - The article discusses the emerging trends in consumer behavior, particularly focusing on the phenomenon of "emotional consumption" and the impact of socio-economic changes on consumer preferences [3][4]. Group 1: Trends in Consumer Behavior - The rise of cultural trends like LABUBU indicates a shift towards "cultural tourism" as a new form of consumer engagement, reflecting a desire for spiritual comfort [3]. - The concept of "first-store economy" is revitalizing urban areas, creating new consumer experiences and opportunities [3]. - The live event aims to explore how to identify and lead the next wave of consumer trends in an increasingly materialistic society [3]. Group 2: Insights from Key Speakers - Xu Jin, editor-in-chief of FT Chinese Network, will analyze the definition and characteristics of the "soft class," correcting common misconceptions about consumption and its relationship with economic growth, while predicting future hotspots in consumption [4][6]. - Cao Hu, global partner at Kotler Consulting Group, will discuss the essence of emotional consumption, emphasizing the need for companies to understand consumer preferences and values, and predict that sectors resonating with emotional needs will become future consumption hotspots [4][8]. - Tang Fei, founder of Strategic Marketing Consulting, will address the trend of consumption stratification, highlighting the shift from ostentatious to rational spending, and predict that future consumption will focus on emotional, health-oriented, and sustainable products, particularly in lower-tier cities [4][10]. Group 3: Event Details - The live event will feature three influential bloggers in the field of consumer research, providing insights into the underlying causes and trends of phenomenon-level consumption [4][11]. - The event is scheduled for July 30 at 18:00, aiming to uncover the reasons behind phenomenon-level consumption and offer valuable references before the next wave of consumer trends emerges [12].