Core Insights - The core viewpoint of the article emphasizes the dominance of whole life insurance products in the market, highlighting their sustained growth in sales and premium income over recent years [2][20][26]. Group 1: Market Trends - In 2024, whole life insurance remains the top-selling product, continuing its three-year streak as the market leader, with one product exceeding 50 billion in premium income [2][20]. - The total premium income for the top five insurance products in the life insurance industry reached 1.22 trillion yuan, accounting for 38.4% of the total original insurance premium income [26][29]. - The concentration of premium income among the top five products has decreased from 48.4% in 2017 to 38.4% in 2024, indicating a trend towards diversification in product offerings [29]. Group 2: Product Performance - The number of whole life insurance products in the top five has increased significantly, with 188 products generating a total premium income of approximately 72.23 billion yuan in 2024 [22]. - The average premium income for whole life insurance products is 38.4 million yuan per product, which is the highest among all product categories [22]. - In 2024, 42 companies reported that their top premium-generating product was whole life insurance, although this number decreased by two companies compared to the previous year [20][24]. Group 3: Cash Flow Metrics - The cash flow payout to income ratio for the top five products in 2024 was 2.3%, a decrease of 0.4 percentage points year-on-year [10][39]. - The average cash flow payout to income ratio for the top seven companies was 2.1%, while smaller companies had an average of 2.4% [10][39]. - Among 323 products with payout amounts, the simple average cash flow payout to income ratio was 3.6%, with a weighted average of 2.3% [41][42].