Core Viewpoint - UBS reports that despite a downturn in the industry, Prada's profitability remains solid, but its stock price has been under pressure this year due to weak investor sentiment. UBS believes the market has underestimated Prada's growth potential starting in 2026 and maintains a "Buy" rating [1] Valuation Summary - UBS values Prada based on the luxury goods industry's current price-to-earnings ratio of approximately 23 times the 12-month forward earnings, arriving at a fair value of HKD 83. Discounted cash flow valuation yields a fair value of HKD 65. The average of these two valuations sets a target price for Prada at HKD 74, down from a previous target of HKD 77 [1] Sales Forecast Summary - Prada is expected to report third-quarter sales on October 23, predicting group sales of EUR 1.3 billion, representing a 6% growth at constant exchange rates. By channel, direct store sales are anticipated to be EUR 1.182 billion, growing 7% at constant exchange rates, while wholesale sales are expected to reach EUR 86 million, growing 2% [1] Brand and Regional Performance - By brand, Prada is forecasted to decline by 2%, while Miu Miu is expected to grow by 28%. Regionally, the Americas are projected to lead growth at 14%, followed by the Middle East at 12%, Asia-Pacific at 6%, Europe at 5%, and Japan at a decline of 3% [1]