Market Overview - The pearl market is experiencing a significant increase in consumer traffic as the summer consumption season approaches, with a notable rise in sales, particularly among young consumers who favor innovative and cost-effective designs [1][2] - Compared to the price surge in 2023, the pearl market has entered an adjustment phase, with overall prices declining and consumption becoming more rational [1][7] - The fluctuation in pearl prices reflects a restructuring of supply and demand and a shift towards more personalized consumer preferences [1][8] Consumer Trends - Young consumers are increasingly embracing pearls, moving away from the perception of pearls as "mom's jewelry" to trendy accessories that can be mixed and matched [2][3] - The trend has shifted from classic styles to more diverse designs, including layered and asymmetrical styles, with a growing interest in Baroque pearls [3][4] - The demand for freshwater pearls and Akoya pearls is rising, with freshwater pearls being the most popular due to their affordability and suitability for Chinese consumers [8] Price Dynamics - Despite an overall price decline in the pearl market, high-quality pearls, such as Tahitian pearls, have seen a price increase of approximately 40% year-on-year, with prices for rare varieties like Australian white pearls also rising [6][8] - The price of seawater pearls is generally 3 to 10 times higher than that of freshwater pearls due to higher cultivation difficulty and lower yield [5][6] Market Sentiment - The pearl market is moving away from the "crazy period" of 2023, where even low-quality pearls were in high demand, leading to overproduction and a subsequent drop in prices for lower-quality products [7][8] - Consumers are now more focused on individual expression and value for money rather than simply seeking expensive items, indicating a maturation in pearl consumption [8]