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研判2025!中国养殖珍珠行业产量、市场现状及重点企业分析:淡水珍珠主导地位稳固,海水珍珠亟待技术破局[图]
Chan Ye Xin Xi Wang· 2025-07-19 02:43
Core Insights - The pearl farming industry in China, as the world's largest freshwater pearl producer, is entering a critical phase of transformation and upgrading after decades of rapid development [1][10] - The import and export data of cultivated pearls in China shows a pattern of "import contraction and export expansion," with significant changes in both volume and value [12][14] Industry Overview - Cultivated pearls are formed through artificial intervention in bivalve mollusks, with a core made of implanted materials, primarily composed of calcite [2] - The cultivation cycle for freshwater pearls is typically 2-4 years, while seawater pearls take longer, around 3-5 years [2] Industry Development History - The industry has gone through four main stages: the embryonic stage before 1958, the scale development stage from 1958 to 1977, the industrial upgrading stage from 1978 to 2000, and the modernization and transformation stage from 2000 to present [4][5][6] Current Industry Status - In 2022, China's freshwater pearl production reached 697.39 tons, accounting for over 95% of global production, with major production areas in Zhejiang, Jiangsu, and Anhui [10] - The export volume of cultivated pearls increased by 49.85% year-on-year, while the import volume decreased by 34.64% [12][10] Key Enterprises - The competitive landscape of the pearl farming industry features leading enterprises like Nanzhu Palace, Ruan's Pearls, and Oushiman, which leverage full industry chain layouts and core technology patents [17] - Ruan's Pearls, located in Zhejiang, focuses on freshwater pearl procurement, processing, and sales, while Hainan Hairun Pearl integrates pearl research, farming, and sales [19][20] Industry Trends 1. **Technological Innovation**: The industry is shifting from traditional methods to technology-driven approaches, with smart farming systems becoming mainstream [24] 2. **Diverse Consumption Scenarios**: The market is witnessing a trend where younger consumers drive demand for personalized and high-end pearl products [26] 3. **Accelerated Globalization**: Chinese pearl enterprises are transitioning from product export to brand and standard output, with a focus on global resource control and market integration [27]
市场回归理性 高品质珍珠价格依然坚挺
Xiao Fei Ri Bao Wang· 2025-05-20 02:33
Market Overview - The pearl market is experiencing a significant increase in consumer traffic as the summer consumption season approaches, with a notable rise in sales, particularly among young consumers who favor innovative and cost-effective designs [1][2] - Compared to the price surge in 2023, the pearl market has entered an adjustment phase, with overall prices declining and consumption becoming more rational [1][7] - The fluctuation in pearl prices reflects a restructuring of supply and demand and a shift towards more personalized consumer preferences [1][8] Consumer Trends - Young consumers are increasingly embracing pearls, moving away from the perception of pearls as "mom's jewelry" to trendy accessories that can be mixed and matched [2][3] - The trend has shifted from classic styles to more diverse designs, including layered and asymmetrical styles, with a growing interest in Baroque pearls [3][4] - The demand for freshwater pearls and Akoya pearls is rising, with freshwater pearls being the most popular due to their affordability and suitability for Chinese consumers [8] Price Dynamics - Despite an overall price decline in the pearl market, high-quality pearls, such as Tahitian pearls, have seen a price increase of approximately 40% year-on-year, with prices for rare varieties like Australian white pearls also rising [6][8] - The price of seawater pearls is generally 3 to 10 times higher than that of freshwater pearls due to higher cultivation difficulty and lower yield [5][6] Market Sentiment - The pearl market is moving away from the "crazy period" of 2023, where even low-quality pearls were in high demand, leading to overproduction and a subsequent drop in prices for lower-quality products [7][8] - Consumers are now more focused on individual expression and value for money rather than simply seeking expensive items, indicating a maturation in pearl consumption [8]