Core Insights - The pearl category is showing strong growth resilience in the jewelry market, which is experiencing an overall slowdown [1][2] - Despite concerns about a potential decline in pearl consumption, data indicates stable growth without signs of cooling [1] - The recent live-streaming event in collaboration with Ruan Shi Pearls achieved over 4 million views and set new category records [1] Consumer Trends - There is a significant trend towards younger consumers, shifting the perception of pearls from traditional "mother's style" to everyday accessories [1] - Male consumers are emerging as a new growth engine in the pearl market, with 27% of male buyers during this year's "Double 11" shopping festival, significantly higher than the industry average [1] Market Dynamics - The reverse growth of the pearl category highlights new consumer market logic, where traditional products with cultural and fashion appeal can still find new growth paths through targeted audience engagement and scene reconstruction [2]