Core Insights - The 2025 Shanghai International Jewelry and Gem Exhibition showcased nearly a thousand top jewelers, with a total area of 25,000 square meters and over 1,000 booths [1] - Dara Jewelry achieved remarkable sales of over 6 million yuan during the event, with video live streaming contributing 5.5 million yuan, highlighting the digital transformation in the jewelry industry [1][3] Group 1: Sales Performance - Dara Jewelry's sales performance of 6 million yuan was significantly driven by video live streaming, which accounted for 91.7% of the total sales [3] - The live streaming session attracted a peak of over 50,000 concurrent viewers, with a single pearl necklace selling 300 pieces in just 10 minutes, setting a sales record for the exhibition [6] Group 2: Strategic Insights - The chairman of Dara Jewelry emphasized that their success is a result of a long-term strategy combining online channels and offline experiences, which is essential for the new retail revolution in the jewelry sector [3][10] - Dara Jewelry's approach to live streaming is tailored to the social attributes of jewelry consumption, leveraging private traffic pools to build trust with consumers [3][6] Group 3: Operational Excellence - Dara Jewelry has established a standardized system for live streaming, which includes training for hosts and product presentations, enhancing the overall customer experience [4] - The company provides comprehensive support to franchisees, including site selection, customized training, and promotional assistance, creating a replicable operational model [9] Group 4: Industry Trends - The jewelry live streaming market is experiencing significant growth, with a reported GMV increase of over 300% year-on-year in 2025, indicating a favorable trend for companies like Dara Jewelry that have positioned themselves strategically [6][10] - Dara Jewelry's innovative integration of offline exhibition spaces with online live streaming has redefined the boundaries of jewelry retail, suggesting a shift towards a more hybrid sales model [10]