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中百好物APP的海外模式,为何能打动日本和东南亚用户?
Sou Hu Cai Jing· 2025-07-03 09:21
Core Insights - The company, Zhongbai Haowu APP, has successfully expanded its operations overseas, achieving significant milestones in countries such as Japan, Malaysia, Taiwan, and Indonesia, despite not formally announcing these developments [1][3]. Group 1: International Expansion Strategy - Zhongbai Haowu APP has adopted a low-profile approach to its international expansion, focusing on quietly launching and effectively replicating its business model rather than using "going abroad" as a marketing strategy [3]. - The technical team completed the adaptation of the app into multiple languages by the second half of last year, and community sections in Southeast Asia have been launched under local brand names [3]. - In key locations like Penang, Osaka, and Surabaya, the company has partnered with local fresh produce channels and logistics providers to create a comprehensive model of "online pre-order + offline pickup + community partners" [3]. Group 2: Local Market Integration - The app's strategy goes beyond simple translation; it deeply integrates local supply chains and consumer preferences, such as promoting "safe ingredients + direct sourcing" in Taiwan and emphasizing Halal certification in Indonesia [3][4]. - Feedback from early overseas users indicates a positive reception, with comments highlighting the innovative blend of grocery shopping and investment opportunities [3]. Group 3: Market Demand Alignment - The business model aligns well with the emerging market demands in Southeast Asia for "trustworthy, safe, and participatory" platforms, while also catering to the middle-class consumers in developed regions like Japan who seek "high quality + financial logic" [4]. - The approach is characterized by "exporting concepts + localizing technology," which has helped the company gain initial user trust and reputation [4]. Group 4: Future Developments - Although the company has not widely announced its overseas expansion plans domestically, indications suggest that it is entering the next phase of formal overseas commercialization [6]. - Future considerations include whether to unify brand names, establish independent overseas brands, and allow user participation in overseas project investments, although these details remain undisclosed [6].