Core Insights - Xiaohongshu has transformed from a platform for sharing fashion and beauty tips to a comprehensive solution hub for various life queries, akin to a new Baidu [1] - The platform's value lies in its ability to provide practical, user-generated solutions rather than just knowledge summaries, contrasting with Zhihu's approach [6][29] Group 1: Content Structure and User Engagement - Xiaohongshu offers content that is scenario-based, providing methods, paths, and checklists, which encourages users to try new things [23][24] - Zhihu's content is more focused on critical analysis and knowledge summarization, which may not resonate with users seeking practical solutions [19][30] - The interaction style on Xiaohongshu is more visual and experiential, utilizing images and videos, while Zhihu relies heavily on text [25][26] Group 2: User Needs and Market Positioning - Xiaohongshu caters to life managers looking to optimize their daily lives, while Zhihu serves knowledge seekers aiming to build cognitive frameworks [30][31] - The success of Xiaohongshu is attributed to its early recognition of user needs for situational solutions, leading to a larger market presence [31][32] - The fundamental difference lies in Xiaohongshu's focus on actionable content that aligns closely with users' current life situations, compared to Zhihu's more abstract knowledge indexing [29][32]