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周销超1亿,广发行APP热销产品如何打败84%同类产品?
Core Insights - The recent bond market has shown strength while the stock market has experienced slight corrections, indicating a shift in investor sentiment towards fixed-income products [1] - The "Tianli 6-Month Holding No. 4A" product from Guangfa Bank has gained popularity, with nearly 40,000 investors purchasing it as of June 20 [1] Product Performance - The "Tianli 6-Month Holding No. 4A" product has achieved a yield of 5.76% since its inception on October 25 of the previous year, benefiting from a rising bond market [4] - Despite fluctuations in the bond market, the net value of this product has not significantly declined, contributing to its stable yield [4] - The product's annualized yield over the past three months is 3.98%, but its short establishment period makes future performance uncertain [6] Comparative Analysis - The product's performance is compared to similar offerings, with historical yields for the "Happiness Tianli 6-Month Holding" series averaging 3.13% and 3.61% for 2023 and 2024, respectively [6] - The product scored 62 in yield, 99 in risk control, 38 in risk-adjusted yield, and 48 in comprehensive fee rate, ranking it 35th, 85th, 35th, and 149th among 230 similar products, respectively [6] - A previously top-rated product, "Jia Yue Multi-Strategy Daily Open," has seen a significant drop in its score from 74 to 49 over six months, highlighting the volatility of short-term investment products [6][7]