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万和电气发布“1211”产业战略,新增“全球运营”战略主轴
Huan Qiu Wang· 2025-08-28 10:49
Core Viewpoint - Wanhe Electric aims to transform into a global leader in comprehensive heating and hot water solutions, focusing on innovation and globalization as key drivers for its strategic upgrade [1][8]. Group 1: Strategic Vision - The company announced its strategic vision to focus on the heating and hot water sector, aspiring to become a world-class new energy technology company [1]. - Wanhe Electric's president introduced the new "1211" industrial strategy, which builds upon the previous "121" strategy, emphasizing product-driven growth, efficiency enhancement, and digital intelligence upgrades [2][5]. Group 2: Industrial Strategy - The "1211" strategy includes a new industrial ecosystem characterized by "one body, two wings, one engine, and one base," indicating a shift from gas appliances to a multi-energy approach in heating and hot water [5]. - The two wings focus on strengthening kitchen and living appliances while developing the water purification industry to connect kitchen and bathroom spaces [5]. Group 3: Global Operations - A new strategic pillar, "global operations," has been added to the existing three pillars, highlighting the company's commitment to internationalization as a key growth path [6]. - Wanhe Electric has already established manufacturing bases in Thailand and Egypt, and is leveraging cross-border e-commerce to enhance its brand presence in developed markets [7]. Group 4: Operational Management - The company introduced VBS 2.0, an upgraded operational management system that includes strategic management, growth, and ESG frameworks, aimed at supporting both organic and inorganic growth [7]. - The focus has shifted from single product sales to ecosystem competition, with an emphasis on creating a multi-scenario, full-process ecological service platform centered around heating and hot water systems [7]. Group 5: Technological Collaboration - Wanhe Electric has partnered with the China Aerospace Aerodynamics Research Institute to develop new products that incorporate aerospace technology, enhancing energy efficiency, comfort, and safety [8]. - The launch of the "1211" industrial strategy marks a significant evolution in the company's product technology and ecological layout, reinforcing its commitment to high-end and global manufacturing [8].