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追觅登陆春晚上演“生态秀”,构建中国智造的新质生产力
经济观察报· 2026-02-17 06:44
Core Viewpoint - The article highlights the significance of Chasing Technology's debut as a "strategic partner for intelligent technology ecosystem" at the 2026 Spring Festival Gala, indicating a shift from merely exporting products to leading an ecosystem in high-end manufacturing, reflecting national strategic direction [2][5][22] Group 1: Significance of the Spring Festival Gala Appearance - The Spring Festival Gala is seen as a critical signal for companies entering a "high certainty stage" in their growth trajectory, with a history of showcasing significant shifts in China's economic landscape [5] - Chasing Technology's presentation as a complete "smart technology ecosystem" rather than a single product advertisement marks a departure from traditional marketing strategies, emphasizing a holistic view of future intelligent living [5][6] - The rigorous selection process for companies to appear on the Gala stage underscores the importance of brand credibility and technological capability, with Chasing Technology successfully navigating this process [5][22] Group 2: Chasing Technology's Growth and Market Position - Since its establishment in 2017, Chasing Technology has adopted a unique global strategy, entering high-end markets like Germany and the U.S. early on, demonstrating confidence in its technological capabilities [10] - By 2025, Chasing Technology's sweeping robots achieved the highest market share in 30 countries, with significant growth in North America, where revenue increased by 189% [10][11] - The company is redefining "Chinese manufacturing" by establishing a strong presence in high-end markets, showcasing its ability to compete on quality rather than price [11] Group 3: Technological and Competitive Advantages - Chasing Technology emphasizes that "core technology is fundamental," having developed a robust technological foundation that includes high-speed digital motors and intelligent algorithms, allowing for cross-category application [14][15] - The company's "technology compounding" effect enables rapid expansion into new business areas with lower marginal costs and higher success rates, as evidenced by the launch of over 30 new products in 2025 [15][16] - The expansion into various sectors, including smart cleaning, home appliances, and intelligent vehicles, illustrates a strategic growth model based on core competencies rather than random diversification [17] Group 4: Market Perception and Future Outlook - The successful appearance at the Spring Festival Gala signals a re-evaluation of the value of the smart hardware sector, with Chasing Technology's growth challenging previous notions of market saturation [20] - A new valuation logic for "ecosystem companies" is emerging, where Chasing Technology's model of technology-driven multi-category collaboration contrasts with traditional manufacturing valuation metrics [20][22] - The company's global revenue, with nearly 80% coming from overseas markets, highlights its ability to establish brand recognition and competitive advantage in high-end markets, shifting the focus from cost advantages to brand and technology advantages [20][22]