Core Insights - The winter worm and summer grass industry is undergoing a transformation due to the application of modern technology, addressing challenges such as resource scarcity and increasing market demand [4][5][6] Industry Overview - The market for winter worm and summer grass in China has reached over 70 billion yuan and is moving towards a trillion yuan market size, driven by rising health awareness among the population [4] - Winter worm and summer grass is classified as a national second-level protected species due to overharvesting and environmental changes, leading to a significant decline in its natural production [4][5] Company Developments - Dongyangguang Group has established the world's first and largest ecological breeding industrial base for winter worm and summer grass, investing over 4 billion yuan and employing a research team of more than 260 people since 2007 [3][4][5] - The company has developed a unique ecological breeding path for winter worm and summer grass, achieving a stable annual production of over 60 tons, with products that closely resemble wild varieties in terms of quality and nutritional content [5][6] Product Innovation - Dongyangguang has introduced fresh winter worm and summer grass products that retain higher levels of active ingredients, utilizing advanced preservation techniques to enhance consumer experience [6][7] - The company has developed a range of products including fresh, freeze-dried, and concentrated forms of winter worm and summer grass, catering to various consumer needs and preferences [10] Global Expansion Strategy - Dongyangguang is focusing on global market expansion, aiming to establish a strong international brand presence for winter worm and summer grass while promoting Chinese health culture [11][15] - The company has initiated partnerships and sponsorships in high-profile events and media to enhance brand visibility and consumer engagement [13][15]