Core Viewpoint - The 2025 Tian Ci Peak Concert successfully concluded in Yidu, Hubei, showcasing a blend of music and health, with significant participation from the audience and prominent artists [1][3]. Group 1: Event Overview - The concert attracted thousands to the Yidu Sports Center, featuring performances from well-known artists such as Huang Zihongfan, Wang Heye, and Zhang Bicheng, among others [1]. - The event was themed "Sound Waves Peak, Ignite Dreams for the Future," emphasizing a vibrant musical experience [1]. Group 2: Brand Collaboration - Dongyang Fresh Cordyceps, the exclusive sponsor of "The Sound of Tian Ci 6," created a brand exhibition at the concert, promoting their health products, including Cordyceps water, to enhance the audience's experience [3]. - This year marks the fifth consecutive year of collaboration between Dongyang Fresh Cordyceps and Zhejiang Satellite TV, focusing on the health concept of "Good Cordyceps, Fresh to Eat" [5]. Group 3: Brand Impact and Strategy - The partnership has generated significant brand awareness, achieving a reach of over 100 billion through innovative content and social media engagement [5]. - The integration of music and health has established a new trend in the market, reinforcing the brand's message of quality Cordyceps [7]. Group 4: Ecological and Technological Advancements - Dongyang Fresh Cordyceps operates a 400,000 square meter ecological breeding base in Yidu, contributing to its influence in the region [8]. - The company has invested over 4 billion in research and development since 2007, successfully addressing the challenges of ecological breeding for Cordyceps [8][10]. - The production process ensures a stable supply of over 60 tons annually, while maintaining ecological balance and enhancing economic benefits [10]. Group 5: Product Quality and Recognition - Dongyang Fresh Cordyceps has developed a range of products, including fresh Cordyceps and freeze-dried variants, adhering to high-quality standards [10]. - The company has received multiple awards for its innovations and quality, including the Guangdong Provincial Science and Technology First Prize and organic product certification [12].

Core Insights - The winter worm and summer grass industry is undergoing a transformation due to the application of modern technology, addressing challenges such as resource scarcity and increasing market demand [4][5][6] Industry Overview - The market for winter worm and summer grass in China has reached over 70 billion yuan and is moving towards a trillion yuan market size, driven by rising health awareness among the population [4] - Winter worm and summer grass is classified as a national second-level protected species due to overharvesting and environmental changes, leading to a significant decline in its natural production [4][5] Company Developments - Dongyangguang Group has established the world's first and largest ecological breeding industrial base for winter worm and summer grass, investing over 4 billion yuan and employing a research team of more than 260 people since 2007 [3][4][5] - The company has developed a unique ecological breeding path for winter worm and summer grass, achieving a stable annual production of over 60 tons, with products that closely resemble wild varieties in terms of quality and nutritional content [5][6] Product Innovation - Dongyangguang has introduced fresh winter worm and summer grass products that retain higher levels of active ingredients, utilizing advanced preservation techniques to enhance consumer experience [6][7] - The company has developed a range of products including fresh, freeze-dried, and concentrated forms of winter worm and summer grass, catering to various consumer needs and preferences [10] Global Expansion Strategy - Dongyangguang is focusing on global market expansion, aiming to establish a strong international brand presence for winter worm and summer grass while promoting Chinese health culture [11][15] - The company has initiated partnerships and sponsorships in high-profile events and media to enhance brand visibility and consumer engagement [13][15]