生活方式转型

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从产品到生活方式:林氏木业“偏爱系列”重塑家居消费新体验
Jiang Nan Shi Bao· 2025-07-11 03:09
Core Viewpoint - Lin's Wood Industry is transitioning from a single furniture manufacturer to a lifestyle leader, launching the "Preference Series" to meet the evolving demands of younger consumers [1][2] Group 1: Strategic Shift - The 2024 annual strategic product launch marked the brand's first major action after upgrading to Lin's Home, emphasizing its commitment to becoming a lifestyle service provider [1] - The company identified four key lifestyle trends among its core users: vibrant health, comfortable living, outdoor enjoyment, and coexistence with pets [1][2] Group 2: Product Innovation - The "Preference Series" showcases years of research and development, featuring innovative products like the "Dynamic Island Sofa" with hidden coffee table and universal charging ports [2] - The "How to Sit Anywhere Chair" has been upgraded to version 3.0, introducing silent electromagnetic rocking technology and voice control systems [2] - Collaborations with artists, such as the partnership with French artist Eric Giriat, integrate artistic aesthetics into practical home furnishings [2] Group 3: Market Engagement - All new products are available in Lin's Wood Industry's nationwide stores and online platforms, enhancing consumer access [2] - The brand has created themed spaces featuring the "Wang Yibo's Preference Series" to allow consumers to experience fashionable home living closely [2] Group 4: Industry Impact - Lin's Wood Industry aims to drive a quality revolution in the home furnishing industry through continuous insights into consumer trends and technological innovations [2] - The transformation signifies an impending upgrade wave in the Chinese home furnishing industry, aligning with the brand's core values while expanding its market presence [2]