记者丨高慧超 实习生庞成 钟宸 编辑丨蒋韵 家居产业正经历深度转型。 广东佛山，全国最大的家具产业链集群制造基地之一，集聚了家具产业链相关企业7万余家。2024年，佛山家具制造业产值约1800亿元，出口 额98亿美元，虽然产值仍在增长，但增长势头放缓的隐忧已然浮现。 近日，南方财经记者在佛山调研发现，受产业链上下游影响，家具行业这几年面临着更加激烈的竞争，企业亦在寻路破解。除提升制造能力和 强化产品性能之外，"文化+"和"智能+"已成众多企业的核心策略选择。企业力图借此找到回应新需求、打开大市场的新供给能力。 "越是东方的，越是世界的。40年前一把'联邦椅'红遍大江南北，我们用差异化、个性化打法尝到了品牌红利，于是决定把这条路走到底。"近 日，联邦家私集团董事、执行总裁钟海舟对南方财经记者说。 转型的提速让家居产业的积极信号逐渐显现。据中研普华预测，2025年中国家居市场规模将突破4.8万亿元，同比增长约12%，其中智能家居 产品渗透率预计将超过65%，环保材料应用占比也有望提升至37%。 8月中旬和9月底，南方财经记者先后两次探店，发现体验智能家居的顾客，要明显多于同一层的传统家私区域。工作人员小冉为访客积 ...

Core Insights - The furniture industry in Guangdong, particularly in Foshan, is undergoing a significant transformation, with a focus on enhancing manufacturing capabilities and integrating cultural and smart elements into products [1][4][8] - The market for smart home products is expected to grow, with projections indicating a penetration rate exceeding 65% by 2025, and the overall furniture market in China anticipated to surpass 4.8 trillion yuan, reflecting a 12% year-on-year growth [1][8] Industry Trends - The furniture manufacturing output in Foshan is projected to reach approximately 180 billion yuan in 2024, with an export value of 9.8 billion USD, although growth rates are showing signs of slowing [1] - Companies are increasingly adopting strategies that incorporate "culture+" and "smart+" to meet new consumer demands and expand market reach [1][8] Company Initiatives - Federated Furniture has launched a flagship smart home store in Guangzhou in collaboration with Tmall Genie, marking a significant step in redefining industry standards for smart home integration [2][3] - The company has a history of embracing internet and smart technologies, having partnered with Tmall since 2017 to explore new retail models [4] Consumer Engagement - The rise of live streaming and short video marketing has become a crucial strategy for furniture companies in Foshan, with significant engagement observed during live broadcasts [6][7] - The integration of smart features in furniture, such as voice control and remote settings, is enhancing customer experiences and driving sales [3][6] Cultural Integration - There is a growing emphasis on cultural elements in furniture design, with companies like Lin's Furniture incorporating traditional Chinese aesthetics into their products, which has led to increased sales and recognition [9][10] - The trend of "Guochao" (national trend) is gaining traction, with brands leveraging Chinese cultural symbols to differentiate themselves in the market [9][10] Market Dynamics - The furniture industry is experiencing a brand-building boom, with companies focusing on creating unique identities and leveraging digital platforms to enhance visibility [5][6] - The government's support for home improvement and consumption upgrades is expected to stimulate market growth, with retail sales of furniture products showing a notable increase [7][8]

Core Viewpoint - Lin's Wood Industry is transitioning from a single furniture manufacturer to a lifestyle leader, launching the "Preference Series" to meet the evolving demands of younger consumers [1][2] Group 1: Strategic Shift - The 2024 annual strategic product launch marked the brand's first major action after upgrading to Lin's Home, emphasizing its commitment to becoming a lifestyle service provider [1] - The company identified four key lifestyle trends among its core users: vibrant health, comfortable living, outdoor enjoyment, and coexistence with pets [1][2] Group 2: Product Innovation - The "Preference Series" showcases years of research and development, featuring innovative products like the "Dynamic Island Sofa" with hidden coffee table and universal charging ports [2] - The "How to Sit Anywhere Chair" has been upgraded to version 3.0, introducing silent electromagnetic rocking technology and voice control systems [2] - Collaborations with artists, such as the partnership with French artist Eric Giriat, integrate artistic aesthetics into practical home furnishings [2] Group 3: Market Engagement - All new products are available in Lin's Wood Industry's nationwide stores and online platforms, enhancing consumer access [2] - The brand has created themed spaces featuring the "Wang Yibo's Preference Series" to allow consumers to experience fashionable home living closely [2] Group 4: Industry Impact - Lin's Wood Industry aims to drive a quality revolution in the home furnishing industry through continuous insights into consumer trends and technological innovations [2] - The transformation signifies an impending upgrade wave in the Chinese home furnishing industry, aligning with the brand's core values while expanding its market presence [2]

Core Viewpoint - The event organized by Lin's Home aims to address the collective sentiment of young workers regarding workplace pressure and the desire for comfort, using a giant floating mattress as a symbol of "anti-involution" [5][10][22] Group 1: Event Overview - A 12-meter giant floating mattress appeared in Foshan, attracting attention from young office workers and symbolizing their collective emotions of being overwhelmed yet unable to relax [5][6] - The event, named "Body and Mind Comfort Exhibition," was strategically located near the headquarters of Midea, tapping into the recent discussions around mandatory work hours [5][10] Group 2: Product and Experience - The floating mattress is based on Lin's Home's CDZ818 ergonomic mattress design, emphasizing the balance between scientific support and relaxation [5][10] - The event featured multiple experience zones, including a "Floating Relaxation Island" where visitors could unwind on popular products like the bag chair, promoting a sense of relaxation and comfort [10][14] Group 3: Market Strategy and Brand Positioning - Lin's Home aims to create a tangible symbol of "anti-involution" and promote a lifestyle shift from "mandatory work" to "active comfort" [10][22] - The company has launched a series of initiatives, including a temporary furniture experience station in Shenzhen and redesigning workplace break areas, to enhance the comfort of young professionals [22] - The success of this campaign reflects a broader industry shift towards providing emotional value alongside functional products, indicating a transformation in consumer needs and preferences [22]