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生鲜电商直播溯源营销模式
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白蕉海鲈溯源直播拓销路 2小时销售额破200万元
Group 1 - The live streaming event for the Baiqiao sea bass showcased the successful integration of fresh produce sales and marketing, achieving over 2 million yuan in sales within 2 hours [1][2] - Baiqiao town is recognized as the largest sea bass production area in China, with an annual output accounting for over 60% of the national total, highlighting its significance in the agricultural industry of Zhuhai [1] - The local government supports the Baiqiao sea bass industry with an annual funding of 4 million yuan, indicating a strong commitment to the development of this sector [1] Group 2 - The innovative marketing model of live streaming, real-time fishing, and 48-hour delivery is enhancing the freshness guarantee of seafood, thus accelerating the upgrade of Guangdong's fishery industry [2] - The "Yue Cai Shi Fu" initiative has enabled the development of various pre-prepared sea bass dishes under the "Yu Xian Feng" brand, aiming to promote the transformation of agricultural products into food products [2]