媒体+年鱼！白 蕉海鲈游进东方 甄选，单日卖了 650万元！_南方 +_南方plus 9月4日， 当国家地理标志 产品遇上 顶流直播间， 会擦出怎样的火 花？ 东方甄选生鲜号 白蕉海鲈鱼溯源 专场活动 交出了亮眼成绩 单： 单日斩获6.5万 订单， 销售额约650万 元！ 单日交易650万 元 塘头直销掀起抢 购热潮 9月4日清晨，在 白蕉镇桅夹村海 鲈养殖基地，阳 光洒在波光粼粼 的水面上，渔民 们正忙碌着。 "2025年新鱼开 售！"伴随主播 响亮声音，东方 甄选生鲜号白蕉 海鲈鱼溯源专场 活动正式启动。 镜头前，主播热 情讲解着白蕉海 鲈的特点；镜头 后，渔民们正手 脚麻利地对刚捕 捞上岸的鱼进行 现场分拣。 从捕捞、下单到 发货，全程无缝 衔接。"从水中 直达家中"的新 鲜承诺，推动订 单持续攀升。开 播仅两小时，销 "斗门是'中国海 鲈之乡'，白蕉 海鲈是珠海首个 国家地理标志保 护产品，它肉质 鲜美、营养丰 富，在市场上广 受欢迎。"广东 品珍鲜活科技有 限公司CEO陈翠 颖介绍，企业看 准了海鲈鱼的营 养价值与市场潜 力，早在五、六 年前就与斗门当 地建立了合作关 系。 据统计，9月4日 单日直 ...

为扶持白蕉海鲈产业化发展，珠海市级财政每年安排海鲈产业化发展扶持资金400万元。今年2月，中国 （珠海）白蕉海鲈产业示范园国家海水鱼产业技术体系示范基地正式揭牌，白蕉海鲈产业正式迈入国家 级平台支持的新阶段。 据悉，斗门鲈鱼养殖面积超3.9万亩，年产量占全国60%以上，是珠海市农业产业的重要支柱，其中白 蕉镇是全国最大的海鲈产区。近年来，白蕉海鲈产业通过"龙头企业+基地+渔户"的生产经营模式，一 条鲈鱼产业带动半数农民致富。 陈翠颖表示，此次直播是生鲜产销对接的一次成功合作，也展现出广东水产在全国市场的巨大潜力。生 鲜电商采取的直播溯源、实时捕捞、48小时发货等模式，实现了"鱼从水中到家中"的新鲜保障，这种新 型营销模式正推动广东渔业加速升级。此外，依托"粤菜师傅"工程，品珍旗下"御鲜锋"品牌已成功研发 多款海鲈鱼预制菜产品，希望通过水产预制菜推动农产品食品化转型。 9月4日上午，珠海斗门白蕉镇的水岸码头，一场生鲜电商的"速度与激情"正在上演。 "2025年新鱼开售！"在海鲈鱼溯源的专场直播间，主播在镜头前热情讲解，渔民将捕捞上岸的鱼现场分 拣，用户下单量不停上涨。捕捞、下单、发货无缝衔接，开播2小时销售额已 ...

展水平有待进一 步提升、要素保 障有待优化。 为此，广东省政 府及有关部门将 按全要素集聚、 全链条增值、全 产业融合的思 路，着力培育现 代化海洋牧场和 农产品精深加工 2个万亿级、粮 食等10个千亿级 和茶叶等20个百 亿级产业集群。 无人机前往海洋牧场养殖平台"格盛一号"取白蕉海鲈渔获 打造2个万亿级 产业集群！广东 加力提速推 进"百千万工 程"_南方+_南方 plus 7月28日-29日， 广东省十四届人 大常委会第二十 次会议在广州召 开。会议审议了 省人民政府关于 构建现代乡村产 业体系、深化农 村一二三产业融 合发展工作情况 的报告（下 称"报告"）。报 告指出，近年来 广东加力提速推 进"百千万工 程"，取得诸多 成果成效，但特 色产业资源还有 待发掘、经营主 体队伍实力有待 加强、产业链发 一是强化规划引 领。启动农业强 省规划、省农业 农村现代化"十 五五"规划、乡 村产业发展等规 划编制，总结发 展成效短板，科 学研判发展趋 势，制定未来发 展路径。继续完 善扶持政策体 系，在金融、科 技、用地、人才 等领域发力，统 筹引导全社会要 素资源关注支持 乡村产业发展。 二是抓好稳产保 供。 ...

Core Viewpoint - The establishment of a modern agricultural product circulation system centered in Zhuhai marks a significant step towards enhancing the efficiency and modernization of agricultural product distribution in the Pearl River West region and the Guangdong-Hong Kong-Macao Greater Bay Area [1][2]. Group 1: Agreements and Collaborations - Multiple strategic cooperation agreements were signed, including a framework agreement for the construction of the Zhuhai West Agricultural Product Circulation System and the establishment of the Greater Bay Area Agricultural Product Supply Guarantee Fund [1]. - Key stakeholders involved in the agreements include Zhuhai State-owned Assets Supervision and Administration Commission, Shenzhen Agricultural Investment Group, and various agricultural state-owned enterprises from the region [1][2]. Group 2: Modernization and Transformation - The modernization of the agricultural product circulation system is viewed as a profound transformation of the productive service industry, shifting Zhuhai's role from a "production base" to a "circulation hub" within the Greater Bay Area [2][4]. - The construction of the circulation system aims to integrate agriculture with food processing, logistics, and e-commerce, thereby forming a more complete industrial chain and enhancing the agricultural value chain [2][4]. Group 3: Technological Integration - The new circulation system will leverage technologies such as IoT, big data, and artificial intelligence to create a digital, intelligent, and green agricultural product circulation framework [4][6]. - The model proposed includes a core hub market, production distribution centers, and diverse sales terminals to improve the last-mile service of agricultural product distribution [4][5][6]. Group 4: Financial Support and Investment - The Guangdong Provincial Agricultural Fund, in collaboration with other entities, has initiated the Greater Bay Area Agricultural Product Supply Guarantee Fund to support the construction of the circulation system [8]. - The total investment for the Zhuhai West Agricultural Product Logistics Trading Center project exceeds 2.6 billion yuan, with an expected annual transaction volume of over 4 million tons and a transaction value exceeding 20 billion yuan [9]. Group 5: Regional Impact and Goals - The establishment of the circulation system is expected to significantly enhance the supply guarantee capabilities of the Greater Bay Area's agricultural product supply chain, addressing the growing demand for high-quality agricultural products [9]. - The project aims to fill the gap in comprehensive agricultural product circulation hubs in the Pearl River West region, thereby improving regional agricultural distribution and cold chain capabilities [9].

Core Insights - In 2024, Zhuhai's marine production value is expected to reach 100 billion yuan, accounting for 22.3% of the city's GDP, with a marine economic contribution rate of 26.4%, driving overall economic growth by 1.5 percentage points [1] - Zhuhai aims to become a regional marine center city, focusing on marine management reforms, optimizing economic spatial layout, and fostering new marine productivity [1] - The marine economy in Zhuhai shows strong growth, with the primary, secondary, and tertiary industries contributing 2.4%, 40.4%, and 57.2% respectively to the marine production value [1] Marine Industry Development - Aquaculture is rapidly growing, with a projected output of 49,700 tons in 2024, a 97% increase year-on-year [1] - In Q1 2025, Zhuhai's total aquatic product output is approximately 102,200 tons, reflecting a 6.4% year-on-year growth, ranking among the top three in Guangdong province [1] - The marine tourism sector is recovering quickly, with over 50 million visitors expected in 2024, a 19.2% increase, and tourism revenue exceeding 64 billion yuan, up 21.4% [2] Transportation and Manufacturing - The marine transportation sector is also expanding, with Zhuhai Port expected to handle 126 million tons of cargo in 2024, a 5.7% increase [2] - The marine equipment manufacturing industry is projected to generate approximately 16.3 billion yuan in output value, reflecting a 4.1% year-on-year growth [2] - The marine renewable energy sector is growing, with offshore wind power generation expected to reach 1.36 billion kWh in 2024, an 18.3% increase [2] Regional Initiatives - Various districts in Zhuhai are advancing marine projects, such as the establishment of a marine electronic information industry park and modern marine ranches [3] - The financial sector is supporting marine enterprises, with loans amounting to 66.56 billion yuan in 2024, a 4.96% increase [3] - Zhuhai is implementing a "standard sea supply" model to streamline marine project approvals, with 48 projects approved covering an area of 4,142.69 hectares [4] Strategic Goals - Zhuhai aims to enhance its marine economic capacity and build a new highland for marine economy that collaborates with Hong Kong and Macao [4] - The city is focusing on sustainable development through the integration of land and sea industries and the free flow of production factors [4] - Zhuhai plans to leverage its research institutions to promote innovation and the integration of technology, industry, and finance [5]