白蕉海鲈
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向海图强 “媒体+”赋能 珠海丰收节绘就乡村全域振兴新图景
Nan Fang Nong Cun Bao· 2025-10-11 13:05
Core Viewpoint - The event celebrated the "Chinese Farmers' Harvest Festival" in Zhuhai, showcasing the integration of marine culture and agricultural development, highlighting the achievements of rural revitalization and the "Hundred Million Project" [20][31][32]. Group 1: Event Overview - The event took place on October 11, 2023, in the picturesque Wanshan Island, organized by various governmental bodies including the Guangdong Provincial Department of Agriculture and Rural Affairs [6][8][10]. - It featured a blend of marine ranching, island tourism, and agricultural culture, presenting a comprehensive exhibition of Zhuhai's agricultural and rural achievements [12][14][28]. Group 2: Achievements in Rural Revitalization - Zhuhai has cultivated 95 model villages, 11 model towns, and 4 rural revitalization demonstration belts, implementing innovative practices such as "unified planting" and "green economy" [26][30]. - The event included the release of "Top Ten Cases of Typical Village Construction in Zhuhai," showcasing successful rural development projects [32][43]. Group 3: Economic Development and Collaboration - The "Media+" strategy has significantly advanced the branding and market expansion of Zhuhai's agricultural products, with notable sales achievements such as over 800 million yuan in sales for the "Bai Jiao Sea Bass" [87]. - The establishment of the "Fresh Cold Chain" through the Hong Kong-Zhuhai-Macao Bridge has enhanced the efficiency of fresh product distribution, reinforcing Zhuhai's strategic position as a cold chain product distribution center [96][104]. Group 4: Future Directions - Zhuhai aims to continue leveraging the "Hundred Million Project" to transform harvest joy into revitalization momentum, focusing on regional characteristics to create development advantages [127][131]. - The city plans to deepen its agricultural initiatives, contributing to Guangdong's leadership in modern Chinese development [131].
广东“海”挺好,解锁蓝色经济新丰景
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-30 10:03
Group 1 - The article highlights the transformation of Guangdong's marine industry, emphasizing a shift from traditional fishing to modern marine farming and technology integration [1][2] - Guangdong's marine fish seedling production reached 6.796 billion tails in 2024, accounting for approximately half of the national output, maintaining the top position in China for seven consecutive years [2] - The province has established 6,396 gravity-type deep-water cages, leading the nation in advanced marine farming equipment and technology [2] Group 2 - Guangdong's marine economy has surpassed 2 trillion yuan in production value, marking 30 consecutive years of being the national leader and representing 19% of the country's marine economic share [2]
广东培育“千百十亿”特色农业产业集群
Nan Fang Ri Bao Wang Luo Ban· 2025-09-23 07:19
Group 1: Agricultural Production and Development - In 2023, Guangdong's honey pomelo production is expected to exceed 350,000 tons, marking a new high for the region [1] - The province aims to enhance its agricultural strength through the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project," focusing on modern rural industrial systems [1] - The total grain production in Guangdong reached 13.134 million tons in 2024, an increase of 2.2% from the previous year, achieving the highest level since 2006 [2] Group 2: Key Agricultural Products - Guangdong's lychee cultivation area is approximately 4.23 million acres, with a production exceeding 1.6 million tons, making it a significant agricultural product in the province [3] - The marine aquaculture production in Guangdong reached 3.7683 million tons in 2024, growing by 5.47%, marking a decade-high growth rate [4] - The flower industry in Guangzhou has an annual transaction value exceeding 15 billion yuan, showcasing the economic potential of the "beautiful economy" [6] Group 3: Modern Agricultural Industry Clusters - Guangdong is focusing on cultivating ten key billion-yuan modern agricultural industry clusters, including grain security as a priority [2] - A number of hundred-billion-level agricultural industries are emerging, contributing significantly to local economies and farmer income [5] - The province is also developing ten billion-level specialty agricultural industries, leveraging unique geographical indicators and innovative practices [8] Group 4: Regional Agricultural Innovations - The "Phoenix Dan Cong" tea industry in Chaozhou is projected to reach an industry chain value of 8.9 billion yuan in 2024, supporting over 200,000 jobs [8] - The "Spring Sand Ren" in Yangchun has a planting area of 95,100 acres and an agricultural output value of 1.438 billion yuan in 2024 [9] - The "Eagle Mouth Peach" in Lianping has a planting area of 88,000 acres, generating an annual output value exceeding 2.1 billion yuan [9]
谁是火锅赛道的“流量王”?广东现代化海洋牧场臻品来了
Nan Fang Nong Cun Bao· 2025-09-20 04:05
Core Viewpoint - The article highlights the successful integration of Guangdong's modern marine ranching products into the hot pot industry, showcasing the collaboration between Guangdong seafood and Chongqing hot pot flavors, aiming to establish Guangdong seafood as a leading choice in the hot pot market [15][44][46]. Group 1: Guangdong Modern Marine Ranching - Guangdong's modern marine ranching is experiencing a bountiful harvest, particularly with the capture of fresh fish like the golden pomfret and sea bass [2][35]. - The golden pomfret is recognized for its high protein, low fat, and minimal bones, making it a preferred seafood choice for all ages [9][8]. - The sea bass from Zhuhai is noted for its firm and tender meat, enhancing its appeal in culinary applications [10][11]. Group 2: Hot Pot Industry Integration - The 21st China Hot Pot Industry Conference took place in Chongqing, gathering over 300 top hot pot brand decision-makers and industry experts [15][16]. - Guangdong seafood products, including golden pomfret and sea bass, were showcased at the event, emphasizing their quality through authoritative recommendations and in-depth tasting experiences [17][44]. - The event featured innovative cooking methods for the seafood, such as spicy golden pomfret slices and fresh pepper sea bass rolls, highlighting the versatility of Guangdong's marine products [27][28]. Group 3: Market Expansion and Strategy - Guangdong has established the first modern marine ranching regional public brand, "Guangdong Fresh Products," aiming to enhance brand collaboration and resource synergy [41][42]. - The initiative seeks to connect Guangdong seafood producers with the Chongqing market, promoting the integration of Guangdong seafood into the hot pot sector [44][45]. - The article emphasizes the goal of making Guangdong seafood a "traffic king" in the hot pot industry, leveraging the popularity of both regions' culinary traditions [46].
珠海打造“年鱼经济”城市IP,“媒体+”助力鱼经济破圈
Sou Hu Cai Jing· 2025-09-16 03:21
Core Viewpoint - Guangdong is leveraging the "Media+" strategy to enhance the agricultural product market system, particularly focusing on the "Bai Jiao Sea Bass" brand to drive the "Year Fish Economy" and support the "Hundred Million Project" [1][3][12] Group 1: Media Empowerment - The "Media+" initiative aims to transform media's communication and connection capabilities into intrinsic motivation for agricultural market system development [1][3] - Zhuhai has issued specific guidelines to promote the "Bai Jiao Sea Bass" brand and related festive economic activities, emphasizing the importance of media in brand building [1][3][8] - The integration of media and agriculture is seen as a catalyst for industry fusion, enhancing brand visibility and market reach [10][12] Group 2: Economic Impact - The "Year Fish Economy" concept, first proposed in Zhuhai, has gained traction through media promotion, leading to significant sales and brand recognition [8][12] - The "Bai Jiao Sea Bass" has become a key product, with its market sales exceeding 800 million yuan in a recent live-streaming event [3][12] - The overall economic value of the "Year Fish Economy" has reached 186 billion yuan, showcasing its impact on the agricultural sector and cultural identity [12][13] Group 3: Brand Development - The "Bai Jiao Sea Bass" is recognized as a national geographical indication product, contributing to the establishment of a comprehensive industrial chain in Zhuhai [6][12] - The brand's promotion includes various cultural and culinary events, enhancing its appeal and market presence [11][12] - The successful marketing strategies have positioned "Bai Jiao Sea Bass" as a cultural symbol, reflecting the integration of agriculture and local traditions [12][13]
媒体+年鱼!白蕉海鲈游进东方甄选,单日卖了650万元!
Nan Fang Nong Cun Bao· 2025-09-06 06:05
Core Viewpoint - The live-streaming event for the Baiqiao sea bass by Dongfang Zhenxuan achieved impressive sales, generating approximately 6.5 million yuan in a single day, indicating strong market demand and effective marketing strategies [6][8][33]. Group 1: Sales Performance - On September 4, the live-streaming event recorded 65,000 orders, with total sales reaching about 6.5 million yuan [7][33]. - Sales exceeded 2 million yuan within just two hours of the broadcast [24]. Group 2: Industry Background - Baiqiao sea bass is recognized as a national geographical indication product, with the region being a major production area, accounting for over 60% of the national output [30][42]. - The Baiqiao sea bass farming industry covers more than 39,000 acres in the Doumen district, making it the largest sea bass production area in the country [42]. Group 3: Industry Development - The industry has been evolving through a "leading enterprise + base + fishermen" model, which has significantly increased local farmers' incomes [45]. - The local government allocates 4 million yuan annually to support the development of the sea bass industry, enhancing its growth potential [47]. Group 4: Technological Advancements - The introduction of an intelligent automated production line, developed by Gree specifically for the aquaculture industry, has been implemented to improve efficiency [54][56]. - The production line automates processes such as scaling, gutting, and sorting, contributing to a more streamlined operation [58][60]. Group 5: Future Prospects - The establishment of the "Zhuhai Baiqiao Sea Bass Industry Demonstration Park" marks a significant step towards national-level support for the industry [49]. - A new agricultural logistics trading center project, with an investment exceeding 2.6 billion yuan, is set to enhance the region's agricultural product distribution capabilities [63][64].
白蕉海鲈溯源直播拓销路 2小时销售额破200万元
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-04 07:22
Group 1 - The live streaming event for the Baiqiao sea bass showcased the successful integration of fresh produce sales and marketing, achieving over 2 million yuan in sales within 2 hours [1][2] - Baiqiao town is recognized as the largest sea bass production area in China, with an annual output accounting for over 60% of the national total, highlighting its significance in the agricultural industry of Zhuhai [1] - The local government supports the Baiqiao sea bass industry with an annual funding of 4 million yuan, indicating a strong commitment to the development of this sector [1] Group 2 - The innovative marketing model of live streaming, real-time fishing, and 48-hour delivery is enhancing the freshness guarantee of seafood, thus accelerating the upgrade of Guangdong's fishery industry [2] - The "Yue Cai Shi Fu" initiative has enabled the development of various pre-prepared sea bass dishes under the "Yu Xian Feng" brand, aiming to promote the transformation of agricultural products into food products [2]
打造2个万亿级产业集群!广东加力提速推进“百千万工程”
Nan Fang Nong Cun Bao· 2025-07-30 09:31
Core Viewpoint - Guangdong Province is accelerating the "Hundred Million Thousand Project" to develop two trillion-level industrial clusters, focusing on modern marine ranching and deep processing of agricultural products, along with ten billion-level and twenty hundred-billion-level industrial clusters [7][8]. Group 1: Project Overview - The Guangdong Provincial Government has reported significant achievements in advancing the "Hundred Million Thousand Project," although there are still challenges in resource exploitation, the strength of operating entities, and the overall development level of industrial chains [4][5]. - The government aims to enhance the agricultural sector by integrating all elements, increasing value across the entire chain, and promoting industrial convergence [6]. Group 2: Strategic Initiatives - The government will initiate comprehensive planning, including the "Strong Agriculture Province" plan and the "Fifteen Five" modernization plan, to guide future development paths and improve support policies in finance, technology, land use, and talent [11][12][13]. - Emphasis will be placed on stabilizing production and supply, ensuring food security, and enhancing agricultural productivity through modern facilities and ecological practices [14][15][16][18]. Group 3: Marine Ranching Development - The construction of modern marine ranches will focus on ecological development and advanced technologies, including deep-sea farming bases and innovative aquaculture equipment [20][21][22][23]. - The establishment of a national high-tech industrial innovation zone for fisheries is planned to promote smart and automated marine ranching [24][25]. Group 4: Strengthening Operational Entities - The government plans to cultivate 1,500 key agricultural enterprises and create a database of agricultural technology companies to enhance the capabilities of new agricultural operating entities [27][28][29][30]. - Initiatives will include the development of model family farms and cooperatives to support smallholder farmers [31]. Group 5: New Business Models in Rural Industries - The focus will be on improving product quality and safety, enhancing cold chain logistics, and leveraging media and e-commerce to boost agricultural product marketing [32][34][36][37][39]. - The integration of agriculture with cultural and tourism sectors will be explored to maximize rural value [39]. Group 6: Support for Industry Development - The government will promote technological advancements in agriculture and create a comprehensive financial support framework involving banks, insurance, and guarantees [41][42]. - Efforts will be made to address land use challenges and cultivate a skilled workforce to support rural industry development [43][44][45].
珠海强枢纽:珠西城市“抱团”打造新型农产品流通体系
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-23 13:39
Core Viewpoint - The establishment of a modern agricultural product circulation system centered in Zhuhai marks a significant step towards enhancing the efficiency and modernization of agricultural product distribution in the Pearl River West region and the Guangdong-Hong Kong-Macao Greater Bay Area [1][2]. Group 1: Agreements and Collaborations - Multiple strategic cooperation agreements were signed, including a framework agreement for the construction of the Zhuhai West Agricultural Product Circulation System and the establishment of the Greater Bay Area Agricultural Product Supply Guarantee Fund [1]. - Key stakeholders involved in the agreements include Zhuhai State-owned Assets Supervision and Administration Commission, Shenzhen Agricultural Investment Group, and various agricultural state-owned enterprises from the region [1][2]. Group 2: Modernization and Transformation - The modernization of the agricultural product circulation system is viewed as a profound transformation of the productive service industry, shifting Zhuhai's role from a "production base" to a "circulation hub" within the Greater Bay Area [2][4]. - The construction of the circulation system aims to integrate agriculture with food processing, logistics, and e-commerce, thereby forming a more complete industrial chain and enhancing the agricultural value chain [2][4]. Group 3: Technological Integration - The new circulation system will leverage technologies such as IoT, big data, and artificial intelligence to create a digital, intelligent, and green agricultural product circulation framework [4][6]. - The model proposed includes a core hub market, production distribution centers, and diverse sales terminals to improve the last-mile service of agricultural product distribution [4][5][6]. Group 4: Financial Support and Investment - The Guangdong Provincial Agricultural Fund, in collaboration with other entities, has initiated the Greater Bay Area Agricultural Product Supply Guarantee Fund to support the construction of the circulation system [8]. - The total investment for the Zhuhai West Agricultural Product Logistics Trading Center project exceeds 2.6 billion yuan, with an expected annual transaction volume of over 4 million tons and a transaction value exceeding 20 billion yuan [9]. Group 5: Regional Impact and Goals - The establishment of the circulation system is expected to significantly enhance the supply guarantee capabilities of the Greater Bay Area's agricultural product supply chain, addressing the growing demand for high-quality agricultural products [9]. - The project aims to fill the gap in comprehensive agricultural product circulation hubs in the Pearl River West region, thereby improving regional agricultural distribution and cold chain capabilities [9].
珠海海洋经济突破千亿大关,耕海牧渔打造“蓝色粮仓”
Sou Hu Cai Jing· 2025-05-15 09:45
Core Insights - In 2024, Zhuhai's marine production value is expected to reach 100 billion yuan, accounting for 22.3% of the city's GDP, with a marine economic contribution rate of 26.4%, driving overall economic growth by 1.5 percentage points [1] - Zhuhai aims to become a regional marine center city, focusing on marine management reforms, optimizing economic spatial layout, and fostering new marine productivity [1] - The marine economy in Zhuhai shows strong growth, with the primary, secondary, and tertiary industries contributing 2.4%, 40.4%, and 57.2% respectively to the marine production value [1] Marine Industry Development - Aquaculture is rapidly growing, with a projected output of 49,700 tons in 2024, a 97% increase year-on-year [1] - In Q1 2025, Zhuhai's total aquatic product output is approximately 102,200 tons, reflecting a 6.4% year-on-year growth, ranking among the top three in Guangdong province [1] - The marine tourism sector is recovering quickly, with over 50 million visitors expected in 2024, a 19.2% increase, and tourism revenue exceeding 64 billion yuan, up 21.4% [2] Transportation and Manufacturing - The marine transportation sector is also expanding, with Zhuhai Port expected to handle 126 million tons of cargo in 2024, a 5.7% increase [2] - The marine equipment manufacturing industry is projected to generate approximately 16.3 billion yuan in output value, reflecting a 4.1% year-on-year growth [2] - The marine renewable energy sector is growing, with offshore wind power generation expected to reach 1.36 billion kWh in 2024, an 18.3% increase [2] Regional Initiatives - Various districts in Zhuhai are advancing marine projects, such as the establishment of a marine electronic information industry park and modern marine ranches [3] - The financial sector is supporting marine enterprises, with loans amounting to 66.56 billion yuan in 2024, a 4.96% increase [3] - Zhuhai is implementing a "standard sea supply" model to streamline marine project approvals, with 48 projects approved covering an area of 4,142.69 hectares [4] Strategic Goals - Zhuhai aims to enhance its marine economic capacity and build a new highland for marine economy that collaborates with Hong Kong and Macao [4] - The city is focusing on sustainable development through the integration of land and sea industries and the free flow of production factors [4] - Zhuhai plans to leverage its research institutions to promote innovation and the integration of technology, industry, and finance [5]