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三品牌“攥指成拳”,奕派科技如何挑起东风汽车转型重担
Core Viewpoint - The establishment of Dongfeng Yipai Automotive Technology Company marks a strategic transformation for Dongfeng Motor Group in the independent passenger vehicle sector, focusing on resource optimization and brand consolidation [2][3]. Group 1: Company Strategy - Dongfeng Yipai will serve as the main force in Dongfeng's independent passenger vehicle business, aiming to become a user-centric and technology-driven company [2]. - The "Future Wing" strategic plan includes four pillars: technology, products, brand, and overseas expansion, to facilitate rapid development [2]. - The new company will integrate two brands, Yipai and Fengshen, with a focus on high-end intelligent products in collaboration with Huawei and a commitment to energy-efficient vehicles for the Fengshen brand [2][3]. Group 2: Brand Positioning - The restructured brand architecture will sharpen the positioning of each sub-brand, with Yipai focusing on upward mobility and Fengshen targeting innovation [3]. - By 2028, Dongfeng Yipai aims to have a product matrix of 20 models, with a commitment to annual updates for each model [3]. - The consolidation of Dongfeng's three independent brands—Nano, Yipai, and Fengshen—aims to centralize resources and enhance competitiveness in the market [3]. Group 3: Operational Efficiency - Dongfeng Yipai has completed significant integration tasks within 40 days of its establishment, including product planning, factory capacity adjustments, and team motivation mechanisms [3]. - A new operational motto emphasizes rapid response to user issues, with a commitment to resolving problems within 10 minutes and providing solutions within 1 hour [3].