Core Insights - Microsoft CEO Satya Nadella stated that after acquiring Activision Blizzard, the company has become one of the highest-grossing game publishers globally, aiming to make gaming ubiquitous across various platforms [1][3] - The core foundation of Microsoft's gaming business is based on the Windows platform, which has enabled the success of other platforms like Steam, and the company plans to break down platform barriers to allow gaming across consoles, PCs, mobile devices, and cloud gaming [1] Industry Competition - Nadella highlighted that Microsoft's main competitors in the entertainment sector are not traditional gaming companies but platforms like TikTok, emphasizing that the essence of competition in the entertainment industry is the battle for user attention [3] - The company must continuously innovate its business model and explore new interactive media forms to seize industry development opportunities [3] Profitability and Innovation - Nadella stressed the importance of maintaining good profit margins to drive innovation in the gaming industry, stating that without continuous innovation, the industry could face significant challenges [3] - This perspective has sparked discussions among players, particularly regarding the contrast between the company's layoffs in the gaming division and Nadella's 22% salary increase to $96.5 million [3]