Core Insights - The essence of private domain traffic is a user asset pool controlled by brands, contrasting with public domain traffic reliant on platform distribution [3] - Private domain traffic allows brands to build long-term stable customer relationships through low-cost operations and repeated engagement [3] - The rise of enterprise WeChat is reshaping the private domain tool landscape, enhancing user trust and enabling precise operations [4] Group 1: Private Domain Traffic - Private domain traffic is accumulated through channels like WeChat ecosystem, mini-programs, and has characteristics of low-cost operations and repeat reach [3] - Brands can achieve personalized outreach by constructing user profiles based on consumption frequency, average order value, and interests [3] - Brands utilizing a referral growth mechanism can reduce user acquisition costs by 65% compared to traditional channels, with a user participation rate of 38% [3] Group 2: User Engagement and Conversion - The conversion process emphasizes subtle guidance through community engagement, 1v1 consulting, and live-streaming sales [4] - Private domain users have an annual repurchase frequency 2.3 times higher than public domain users, with high-quality private domain users having a lifetime value (LTV) up to 5 times that of regular users [4] - A clothing brand reduced its conversion cycle from 7 days to 3 days and increased average order value by 25% using enterprise WeChat [4] Group 3: Operational Strategies - The construction of a private domain matrix follows the principle of "multiple touchpoints, strong connections," creating a complete operational loop [4] - A food brand achieved over 10 million in private domain GMV within three months, accounting for 28% of total revenue through a four-channel linkage [4] - Professional platforms are providing full-link solutions to help businesses transition from traffic acquisition to value realization [6]