文 | C2CC新传媒 7月，小红书将Sologan从"你的生活指南"升级为"你的生活兴趣社区"；12月，小红书推出小红圈新功能内测，加码兴趣社交领域。 9月上旬，小红书就已经开启"小红圈圈主招募计划"，该计划首批将开放100个圈子。目前看来，小红圈的展现形式与贴吧、豆瓣小组、微博超话类似，是 兴趣相近用户的主要聚集地。 关于"圈主"申请，平台要求有一定的社群"管理经验"，要么以前当过组长/吧主，要么是资深组员；同时，基本条件也得满足，必须通过实名认证，且需 要一定的活跃度，但最终还需通过平台审核。 除了"圈主"申请门槛高， "小红圈"内容展示也极其隐蔽。目前，在APP的搜索栏里是搜不到的，只能通过圈主或者成员发布口令，复制口令才能进圈。这 简直是将极致的"私域社交"属性刻在了产品的DNA里。 3亿用户的"活跃度焦虑"，小红书"兴趣社区"的野心 中国社交平台的竞争已经进入到白热化阶段，小红书以月活用户超3亿、内容创作者超1亿的量级，稳坐中国UGC内容社区头把交椅。 得益于UGC社区的定位，小红书沉淀了大量素人的生活经验和好物种草，从旅游攻略到生活妙招，从食谱菜谱的好物推荐，逐渐让用户形成了"遇事不决 问小红书 ...

Core Insights - DreamX Technology emphasizes the importance of private domain e-commerce as a key growth avenue in the current market environment, where public traffic growth has peaked and customer acquisition costs remain high [1][2] - The company identifies four core development directions for the upcoming year, focusing on product quality, content enhancement, AI empowerment, and expanding an open ecosystem [1] Group 1: Private Domain E-commerce - Private domain e-commerce is seen as crucial for brands to overcome growth bottlenecks and achieve long-term user asset retention and operational efficiency [1] - Unique advantages of private domain e-commerce include low-cost customer acquisition, high-value user asset retention, precise content monetization, and building long-term user trust [1] Group 2: Development Directions - The company plans to prioritize "quality products" by upgrading its supply chain and differentiating its product strategy [1] - Content enhancement will be driven by launching a "news" column and iterating private domain live streaming tools to strengthen content marketing capabilities [1] - AI will be leveraged to build an intelligent platform that optimizes operational efficiency across the entire supply chain [1] - The company aims to expand its ecosystem by connecting with diverse online and offline partners to co-create a "winning ecosystem" [1][2] Group 3: B2R Model and AI Integration - DreamX Technology will continue to leverage its B2R (Business to Retailer) model, utilizing AI technology and private domain operational capabilities to empower merchants across the entire supply chain from product selection to user engagement [2] - The focus will be on precise audience management, creating popular products, and providing strategic support to explore niche market potential and adapt to changing consumer trends [2]

Core Insights - The innerwear industry is experiencing a shift in consumer perception from "functional necessity" to "scientific self-appreciation," with 58% of consumers focusing on emotional value and scientific selection [1][3] - The DreamX Technology men's innerwear conference in Shanghai highlighted structural changes in the industry, emphasizing the importance of private domain operations and strategies for sustainable growth [1][4] Industry Trends - Three significant trends in the innerwear market: 1. Consumer mindset is evolving towards valuing brand and quality assurance, with emotional value and scientific selection becoming core demands [3] 2. Product technology is advancing towards a digital health ecosystem, with tech-enabled products rapidly gaining popularity [3] 3. Consumption scenarios are expanding from physiological needs to psychological aspects, with high-energy fitness, outdoor activities, and daily commuting driving demand [3] - In the men's apparel category, a structural transformation is evident: 1. Sports leisure has replaced business formal wear as the main growth driver, with casual and functional blends dominating the market [3] 2. Consumer demand is shifting from "looking good" to "smart dressing," with over 60% of products utilizing functional fabrics [3] 3. Style segmentation is growing, with trends like Guochao and City Boy seeing a 156% increase in store growth [3] Company Strategies - DreamX Technology has identified four core development directions for the upcoming year: 1. Focus on "quality products" by upgrading the supply chain and differentiating product strategies [2] 2. Enhance "content" by launching new features and improving private domain live-streaming tools [2] 3. Deepen "AI empowerment" to optimize operational efficiency across the entire supply chain [2] 4. Expand the open ecosystem by connecting diverse online and offline partners [2] - The company aims to leverage its B2R model and AI technology to provide comprehensive support for merchants, enhancing user engagement and driving sustainable growth [2] Performance Highlights - DreamX Technology has achieved impressive growth despite market changes, with high user loyalty and low return rates since 2025 [4] - Key product categories like down jackets, outdoor jackets, loungewear, and underwear have emerged as new growth engines, with some brands experiencing growth rates exceeding 200% [4] - GXG, through exclusive collaboration with DreamX, achieved sales exceeding 10 million yuan, setting a benchmark for private domain cooperation [4] Practical Insights - Brand representatives from GXG, MEINS, and others shared successful growth strategies at the conference, emphasizing the importance of private domain operations [5] - The company is committed to empowering partners to achieve performance growth while driving transformation in the men's innerwear industry [5]

汇百川之力，绘共赢蓝图，启时代新篇。2025年12月，梦饷科技母婴居家商家大会在上海盛大启幕。本 次大会汇聚了巴拉巴拉、森林与孩子、全棉时代、罗莱家纺、无印良品等众多行业领军品牌，共同深入 剖析母婴居家行业的现状与未来趋势，为行业高质量发展注入新动能。 当前，私域电商正加速重塑行业格局，成为品牌实现确定性增长的关键引擎。梦饷科技CFO弭洪军指 出，相较于公域电商，私域电商在多元用户触达、用户资产沉淀与精细化运营、内容驱动品牌信任、以 及长期粉丝关系构建等方面具备显著优势。依托过去八年在供应链整合与店主生态建设方面的深厚积 累，梦饷科技将持续赋能商家，助力其实现长期、稳定、可持续的业绩增长。 展望2026年，梦饷科技将聚焦"好货为王、内容升级、AI赋能、持续增长"四大核心维度，全面开放生态 合作，链接多元化流量形态，携手合作伙伴共建"赢饷力"生态体系。 在AI赋能方面，梦饷科技CTO王军介绍了平台围绕AI战略所取得的阶段性成果。经过一年的系统化建 设，平台已构建覆盖智能客服、个性化推荐、内容生成、业务审核等多场景的智能体应用矩阵，并已在 内部各业务线实现规模化落地，显著提升运营效率，成为公司数字化转型的重要支撑 ...

在护肤领域，聚焦护肤、抗衰老、抗皱护肤、眼部颈部护理等核心品类，挖掘销售火爆但渗透率不足的 市场机会；彩妆品类引入更多知名品牌，通过专供价优势与功效升级，激活底妆类销售增长；个护品类 将深耕洗护与私护，聚焦线下同款差异化、功效性与场景化需求；保健品赛道则瞄准抗衰、女性健康、 银发人群需求、草本植物养生贴及瘦身减肥四大方向，重点布局 NMN、氨糖、祛湿贴、减脂益生菌等 热门品类，相应国民养生意识提升与消费群体年轻化趋势。 梦饷科技美妆保健类目负责人陆炳回顾了2025年以来美妆保健类目发展情况。他表示，平台凭借独特的 "强种草 + 高转化" 模式，实现多维度突破：头部品牌持续领跑，林清轩、薇诺娜等品牌销售额再创新 高，其中林清轩累计销售额同比增长超120%；新锐品牌表现惊艳，后辰、CEMOY 等通过爆发式增长 成为年度黑马，毛戈平、夸迪等品牌也实现 400%以上的高速增长。在转化效率上，梦饷科技平台优势 进一步突出，同品类转化率达到外网的 5倍至8 倍，美妆、保健、纸品家清等核心行业保持稳健增长态 势，私域种草与新品孵化能力得到市场充分验证。 种草体系的全方位升级是平台增长的核心驱动力。梦饷科技构建了"直播 + ...

基于对于市场趋势的深度分析和洞察，2026年梦饷科技对于三大类目增长进行全面展望和布局。 "时尚性将成为消费者最核心决策之一。"刘玉华表示，2026年鞋服市场将进入功能+时尚双轮驱动模 式，主打 "科技 + 时尚"，POLO裙 、徒步鞋 、科技跑鞋、羽毛球鞋等有望成为高潜力高增长品类。而 在运动器材方面，"质价比"与"她经济"成为未来一年的关键词，2026年运动器材全球规模预计158.8亿 美元，中国市场迎来爆发，市场潜力巨大，智能化趋势从高端渗透向中高端，将成为用户购买首选特 质。 箱包类目上，去LOGO化趋势延续，消费者更看重包袋本身的材质质感、精湛工艺和独特设计。本土品 牌崛起，非遗&东方美学元素受到青睐，经典款、大容量、优质面料、非遗工艺等成为热销关键词，用 现代设计诠释传统文化的品牌会更有机会。 近日，由梦饷科技主办的2025运动箱包配饰商家大会在上海举办。骆驼、斯凯奇、拓路者、迪卡侬、鸿 星尔克、Folli Follie等近百位品牌代表齐聚梦饷科技总部，探讨 2026 年行业趋势，助力行业生态高质量 发展。 2025 年业绩亮眼，细分品类多点开花 大会上，梦饷科技运动箱包配饰类目负责人刘玉华对 2 ...

Core Insights - The conference held by DreamX Technology focused on the development trends in the digital home appliance and virtual lifestyle sectors, with major brands like Midea, Philips, Supor, and Huawei participating [1] Group 1: Market Trends - The digital home appliance and virtual lifestyle categories are expected to see stable growth by 2025, with 36 categories of digital home appliances showing significant sales increases [2] - The core categories driving stable growth include cleaning appliances, kitchen basics, personal care products, and audio devices, which are essential for private domain consumption [2] - Emerging categories such as floor cleaning machines, window cleaning robots, and health monitoring devices are rapidly capturing market share, with the smart cleaning sector experiencing a growth rate of 114% [2] Group 2: Virtual Lifestyle Growth - Virtual lifestyle products are experiencing a surge, particularly in the education sector, which has seen a growth rate of 233.7%, while traditional recharge services maintain stable growth [3] Group 3: Strategic Directions - DreamX Technology outlined three strategic action directions for 2026 to help merchants seize growth opportunities in the private domain [4] Group 4: Empowerment through Technology - The company emphasizes the importance of patience and continuous effort in private domain e-commerce, stating that every e-commerce category has the potential for a resurgence [5] - AI technology is being leveraged to enhance customer service, with AI covering over 40% of customer inquiries and achieving an average resolution rate exceeding 85% [6] - Future plans include deep integration with over 1,000 quality bloggers to create a private domain traffic pool with over 2 billion exposure [6]

Core Insights - The 2025 DreamX Technology Footwear Industry Conference successfully gathered representatives from well-known brands and industry experts to review past growth and discuss future strategies for 2026 [1] Group 1: Strategic Focus for 2026 - DreamX Technology emphasizes the importance of private domain e-commerce as a high-value user acquisition channel, highlighting its advantages in customer retention and content monetization [1] - The company outlines four core strategies for 2026: enhancing the "Good Goods Strategy" to strengthen supply chains, upgrading content and live-streaming tools, deepening AI capabilities for efficiency, and fostering an open ecosystem for sustained growth [1][2] Group 2: Private Domain Live Streaming - Private domain live streaming is identified as a key growth driver, with data showing a 100% increase in conversion rates and over a 10% rise in average order value compared to traditional formats [2] - DreamX plans to enhance live streaming capabilities by signing quality hosts, organizing exclusive events, and diversifying live streaming formats to improve brand exposure and conversion efficiency [2] Group 3: New Traffic Expansion Strategies - The company is integrating a large number of fashion and parenting influencers into its platform to leverage their expertise for high-quality conversions [3] - DreamX aims to connect with over 1,000 quality influencers to build a private traffic pool with over 2 billion exposure opportunities, providing robust growth support for merchants [3] Group 4: Industry Trends and Market Insights - The footwear market is seeing significant growth in specific segments, with casual shoes and loafers leading in GMV growth, while mid-range products priced between 100-300 yuan are gaining popularity [3][4] - Emerging trends such as workwear and outdoor styles are rapidly growing, while niche categories like clogs and flip-flops show resilience in a challenging market [3][4] Group 5: Collaborative Growth Strategies - DreamX's strategy for 2026 focuses on collaboration and growth through three main approaches: creating differentiated products, precise matching of products to consumer profiles, and comprehensive marketing strategies [4] - The company aims to balance traffic, revenue, and growth by developing functional designs for various scenarios and combining different product types to optimize performance [4]

Core Insights - The private domain e-commerce industry is experiencing rapid growth due to the saturation of user growth and rising customer acquisition costs, necessitating refined and differentiated operational strategies to meet user demands and enhance brand competitiveness [1][2][12] Industry Overview - Development Background and Drivers - The number of online shopping users in China reached 970 million in 2024, with a penetration rate close to 90%, indicating limited natural growth potential. This shift has led the e-commerce industry to transition from acquiring new users to managing existing ones [2] - Private domain e-commerce, characterized by lower customer acquisition costs and a focus on long-term user value, aligns with the industry's current demand for lifecycle management and refined operations [2] Demand Side - User Needs - Users are increasingly prioritizing service quality and personalized experiences, with research showing that after basic needs like quality and price, advanced needs such as after-sales service and product variety are highly valued [4] - In private domain channels, users show a stronger inclination towards fulfillment efficiency, personalized needs, and after-sales experiences, validating the effectiveness of refined operational strategies [4] Supply Side - Brand Focus - In the era of stock competition, brands are increasingly focusing on digital and channel operational capabilities to enhance competitiveness through private domain layouts [6][7] - Brands can leverage private domain platforms' data and AI capabilities to improve their digital and user operational skills while reducing operational costs and expanding channels [7] Policy Environment - The government has introduced various policies to promote the healthy development of private domain e-commerce, encouraging participation from individuals and small businesses to stimulate new consumption and individual economic growth [9][10] Industry Characteristics - Stages - The private domain e-commerce industry has evolved through several stages, currently entering an AI-driven phase where digital capabilities and innovative models are key growth engines [12][13] Operational Model - Private domain e-commerce drives growth through a comprehensive refined operation model, focusing on user asset management, trust-building, and transaction path shortening to enhance user lifetime value and brand competitiveness [15] Market Space - The industry is projected to grow at a rate of 6.3% in 2024, reaching a scale of 2.3 trillion yuan, with expectations of surpassing 3 trillion yuan by 2025 due to consumption incentives and technological advancements [18][19] Participant Ecosystem - The private domain e-commerce ecosystem consists of brands, store owners, platforms, and consumers, with various player types contributing to a diverse operational landscape [21][24] Platform Insights - Player Types - Different player types, including comprehensive, vertical, and brand platforms, serve as core suppliers of goods and services, while tool players provide essential operational infrastructure [24] Platform Insights - Market Landscape - Leading platforms in the private domain e-commerce space have established core advantages through marketing innovation, user recognition, and supply chain capabilities [27] Consumer Insights - User Profile - The majority of private domain e-commerce users are women aged 24-39, with a high level of education and income, indicating a broad reach across various city tiers [41] Consumer Insights - Purchasing Behavior - Users primarily purchase daily consumables, with price discounts and personalized service experiences driving increased purchase frequency [43][44] Store Owner Insights - Profile - Female store owners, predominantly aged 31-40 and well-educated, are motivated by self-improvement and economic independence [51][56] Merchant Private Domain Layout - Nearly 90% of surveyed merchants have initiated private domain layouts, indicating positive early results in revenue contributions and operational efficiency [59]

Core Insights - The 2025 Food Fresh Products Merchant Industry Conference, hosted by DreamX Technology, gathered industry elites to discuss development pain points and growth strategies in the food fresh products sector [1] - DreamX Technology's COO, Guo Xinyu, emphasized the core advantages of private domain e-commerce and its potential to reshape the industry landscape, highlighting the importance of user value in a competitive market [2] Group 1: Private Domain E-commerce Advantages - Private domain e-commerce is seen as a critical growth opportunity for brand merchants, moving from "traffic lowland" to "user value highland" [2] - DreamX Technology has served over 40,000 brands in the past eight years, achieving cumulative sales of over 1 billion items [2] - Successful case studies include "Shiguang Daoliu," which sold 300 tons of rice in a single period, and "Qiannian Zhen," which sold over 10,000 ginseng gift boxes through private domain channels [2] Group 2: Future Strategic Directions - DreamX Technology plans to focus on four key areas: 1. "Good Goods as King" strategy to enhance supply chain and develop differentiated products [3] 2. "Content Upgrade" to synchronize store owners with trends and enhance live streaming capabilities [3] 3. "AI Empowerment" to optimize various operational aspects using artificial intelligence [3] 4. "Sustainable Growth" through open ecological cooperation with diverse partners [3] Group 3: Market Trends and Opportunities - The food fresh products category faces challenges such as severe product homogenization, but consumer demand changes present new growth opportunities [6] - The health food market is expanding, with the snack market showing a compound annual growth rate of 6.5%, emphasizing health upgrades and regional characteristics [6] - The convenience food sector is expected to undergo significant changes by 2026, focusing on health and emotional satisfaction [6] Group 4: Case Studies and Future Plans - DreamX Technology aims to explore growth paths through differentiated positioning and supply chain solidification, focusing on health concepts and functional innovations [8] - A successful case study with Daxidi demonstrated a 30% increase in steak package sales and doubled sales for grilled sausage sets through effective promotional strategies [8] - The conference also outlined plans for the upcoming New Year Festival, emphasizing resource allocation and marketing support to help merchants capitalize on peak consumption seasons [8]