电动两轮车海外市场拓展

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中国雅迪进军日本 或颠覆日本市场?
Jin Tou Wang· 2025-09-19 09:35
Group 1 - Yadea, the largest electric two-wheeler manufacturer globally, is set to enter the Japanese market in November with a model priced approximately 30% lower than competitors like Honda [1] - The entry coincides with Japan tightening motorcycle emissions regulations, which require significant reductions in carbon monoxide and nitrogen oxide emissions, similar to European standards [1] - Local manufacturers plan to cease production of existing two-wheelers by the end of October, with Yamaha being the only company to announce a compliant gasoline model release date in the first half of 2026 [1] Group 2 - Yadea has rapidly captured the domestic market in China since its establishment in the early 21st century, leveraging price advantages and self-developed battery and motor technologies [2] - The company is expanding its sales network to over 100 countries, benefiting from mature lithium battery technology and smart experiences that appeal to foreign consumers [2] - Despite its strengths, Yadea faces challenges in overcoming Japanese consumers' perceptions and establishing a reliable brand image, which will require long-term investment and management [2]