Core Insights - Maserati is facing significant challenges in the Chinese market, with a continuous decline in sales and a reduction in the number of dealerships [1][7][8] - The brand has implemented substantial price reductions on its models, particularly the Grecale, in an attempt to clear inventory and stimulate sales [3][4][7] - Frequent management changes within Maserati have contributed to instability and may be impacting the brand's performance in China [9] Dealership and Sales Performance - Maserati has closed two of its three 4S dealerships in Beijing, leaving only the Poly Maserati dealership operational [1][7] - The remaining dealership is offering significant discounts, with the Grecale fuel version priced at 388,800 yuan after a 40% reduction from its original price [3][7] - Maserati's sales in China have been declining since 2018, with projected sales of 4,680 units in 2022, 4,367 units in 2023, and a drastic drop to 1,209 units in 2024 [7] Pricing Strategy - The Grecale electric SUV is being offered at a starting price of 358,800 yuan, down from an official price of 898,800 yuan, representing a discount of 540,000 yuan [4][7] - The fuel version of the Grecale has also seen a price drop, with discounts exceeding 260,000 yuan from its original price range of 650,800 to 1,038,800 yuan [4][7] Management Changes - Maserati has experienced frequent leadership changes, with three different general managers in less than two years, indicating potential instability in strategic direction [9] - The latest management appointments include Fabio Lambertini in May 2023 and a subsequent change to Julie Taieb-Doutriaux in March 2024 [9] Market Adaptation Efforts - Maserati is attempting to address market challenges through a dual strategy of electric and fuel models, with new electric versions of existing models [12] - The brand is focusing on enhancing customer experience and engagement through personalized services and cultural integration initiatives [12] - Efforts to adapt to local market demands include streamlining decision-making processes and fostering community engagement among owners [12]