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美国“蔚小理”,还没熬出头
汽车商业评论· 2025-08-07 04:09
Core Viewpoint - The article discusses the contrasting fates of electric vehicle startups in the U.S. and China, highlighting the struggles of Rivian, Lucid, and Fisker in the U.S. market compared to the profitability transition of Chinese counterparts like NIO, Xpeng, and Li Auto [5][6]. Group 1: Rivian - Rivian's Q2 2025 financial report shows a net loss of $1.1 billion, exceeding market expectations, with an adjusted EBITDA loss forecast raised from $1.7-1.9 billion to $2.0-2.25 billion for the year [8][12]. - The decline in revenue is attributed to the reduction of non-core income from emission credits, with expectations for credit sales lowered from $300 million to $160 million [8][12]. - Rivian plans to pause factory operations for three weeks in Q3 to prepare for new model production, with a total production of 5,979 vehicles in Q2, a significant year-on-year decline [9][11]. - The company is focusing on the upcoming R2 project, a mid-range SUV expected to launch in 2026, which is seen as crucial for transitioning to the mainstream market [11][13]. - Rivian has secured a $5.8 billion partnership with Volkswagen for technology and capital collaboration, which includes a $1 billion equity investment [12]. Group 2: Lucid - Lucid's Q2 2025 report indicates a downward revision of its annual production target from 20,000 to between 18,000 and 20,000 vehicles, with quarterly revenue of $259 million falling short of analyst expectations [16][17]. - The company faces challenges in demand and supply chain issues, with increased import costs due to tariffs and reduced regulatory credits impacting revenue [17][18]. - Lucid is pursuing a dual strategy by entering the Robotaxi market in partnership with Uber and Nuro, planning to deploy 20,000 autonomous taxis by 2026 [19][20]. - The company is also developing a mid-range electric vehicle priced around $50,000, but lacks a clear timeline for its release [21][22]. - Lucid's financial model is under pressure, as both the Robotaxi initiative and the mid-range vehicle strategy require time and capital, which are currently in short supply [23]. Group 3: Fisker - Fisker has officially filed for bankruptcy in June 2024, with court approval for its liquidation plan in October, marking a dramatic exit from the market [26][27]. - The company’s downfall is attributed to insufficient funding, product failures, and a lack of partnerships, leading to a significant drop in vehicle sales and customer trust [31]. - Fisker’s Ocean SUV is now being sold at drastically reduced prices, with some vehicles available for as low as $16,500, highlighting the collapse of its market position [28][29]. - The failure of Fisker serves as a cautionary tale for the electric vehicle industry, emphasizing the importance of sustainable business models over initial hype and funding [31][32].