Core Insights - The essence of "Double 11" has shifted from straightforward discounts to increasingly complex promotional tactics that confuse consumers [1][2] - Consumers are becoming more rational and discerning, leading to a potential loss of trust in e-commerce platforms if they continue to exploit promotional traps [2][3] - A return to simpler, more transparent promotional strategies is necessary for "Double 11" to regain its original appeal as a shopping festival [2][3] Group 1 - "Double 11" was initially successful due to its straightforward discounting approach, exemplified by the "50% off" promotion in its inaugural year [1] - Current promotional strategies have become convoluted, leading to consumer frustration and a sense of being manipulated [1][2] - The complexity of promotions has turned consumers into "calculators," detracting from the enjoyment of shopping [1] Group 2 - E-commerce platforms need to simplify their promotional tactics and eliminate deceptive practices to restore consumer confidence [2][3] - Consumers should actively voice their dissatisfaction with complex promotional strategies by choosing not to participate [3] - Regulatory bodies must enhance oversight and ensure transparency in promotional practices to protect consumer rights [3]